
Clearscope & SurferSEO have similar fundamental features for content optimization, but the reasons to buy each can be quite different. Here's what you need to know.
Tracking your rankings in Google (and other search engines) is an essential part of search engine optimization. It's likely that rankings isn't the ultimate goal of your SEO efforts; rather you'll be shooting for conversions and revenue. Nevertheless, keyword positions in Google are one of the best leading indicators that your efforts are working. It also helps you assess where you're currently...