If you want your clients to understand the value of your SEO work (and stick around for a long time), you need to get good at reporting. Here's my advice for you.
How To Create An SEO Report For Clients (+Free Templates)
SEO Editing: A Step-by-Step Guide To Editing Content For SEO
SEO editing is a critical ingredient in your content’s ranking success. Here's a full step-by-step breakdown of the process, along with some pro tips from an SEO & content strategist.
5 Effective SEO Content Brief Examples (+Free Template)
Merging the goals of a content marketing strategy and SEO strategy depends a lot on solid content briefs. An effective content brief serves as a roadmap for content writers to produce content that is search-optimized while still allowing freedom for writing style and subject-matter input. I work with top SaaS brands to boost their organic traffic and hit KPIs with a solid SEO content...
Clearscope vs SurferSEO: Choosing the Right Content SEO Tool
Clearscope & SurferSEO have similar fundamental features for content optimization, but the reasons to buy each can be quite different. Here's what you need to know.
How To Write An SEO Content Brief (& 11 Things To Include)
A comprehensive, easy-to-follow SEO content brief is the key to ensuring your writers can stay on track, and write high-ranking content every time. Here's what to include, and how to do it.
SurferSEO vs Frase: Choosing The Right Optimization Tool
If you're looking for a content optimization tool, Surfer SEO and Frase are names you'll likely come across. Here's what you need to know to choose between them.
How To Write An SEO-Friendly Blog Article (8-Step Checklist)
Learn how to write SEO-friendly blog articles to rank higher and drive more traffic to your site. Here's 8 steps you can go through in your writing process.
How To Diagnose (And Fix) a KPI Drop In SEO Performance
So, your organic KPIs have dropped. What’s next? Here’s what to do in various scenarios (whether your rankings slipped, or not).
6 High Intent Non-Brand Keyword Ideas & Examples For SaaS Content
High intent keywords are the key to getting a short-term ROI on content & SEO. Here's 6 types of high intent keywords for SaaS businesses, how to find them, and tips to rank.
How To Use Keyword Difficulty Software (+ Recommended KD Tools)
Keyword difficulty can be tricky to understand. Learning how it's calculated, and how to spot inaccurate KD scores will set you up for success in content SEO. Here's some guidance.