In the SEO & content world, there's a lot of chatter about content velocity. People are preaching the power of publishing high volumes of content, as fast as possible. It's a good strategy for achieving topical authority, ranking in competitive industries, learning quickly, and outpacing the competition. The problem though, is that quality can slip. Writing everything yourself is great —...
Out of the ~7 years I've been doing SEO, 4 of them were in agencies. I've co-owned an agency, and worked as a strategist in a SaaS marketing agency. In that time, I've been involved in selling SEO many times. From prospecting, to working on client proposals, closing deals, client acquisition strategy, and everything in between. Here's 11 actionable ideas (some free, some paid) to help you get...
As content marketers, our biggest challenge isn't always producing great content. Based on what I hear in communities, and content folks I speak to, their biggest struggle is to analyze content performance, and justify the value it provides. A content marketing dashboard is an excellent step towards being able to do this effectively. I'll share some proven ideas & methods that you can implement...
Attribution models lie, but revenue doesn't. Having a revenue dashboard to check in on key growth metrics is the perfect source of truth for any starting or scaling company. Setting one up can be done pretty quickly, since it's mostly just about connecting data from one place to another. To create one, you have a few options. They are: Use a KPI dashboard tool (like Databox)Use a subscription...
If you want your clients to understand the value of your SEO work (and stick around for a long time), you need to get good at reporting. Here's my advice for you.
If you want (or need) to set some SEO objectives for upcoming projects, you're in the right place. Whether you're pitching to get more clients or figuring out focus areas for an internal team, the fundamentals are similar. SEO can be a broad discipline, and you can't work on everything at once. Having (& communicating) your objectives & their importance will improve focus, results, and it'll help...
Ahrefs is a solid tool, but it isn't for everyone. Here's 8 alternatives that suit different needs, having: a cheaper price, fewer features, or more features.
LinkedIn's own ads manager is okay, but it has some limitations. There are additional tools out there which can help you to do things like: View all your campaigns in one dashboardProduce white label LinkedIn ads reportsCombine your LinkedIn ads data with other marketing KPIsShare ads data more easily (without messing around with LinkedIn user permissions)Automate email updates/reporting…...
Clearscope & SurferSEO have similar fundamental features for content optimization, but the reasons to buy each can be quite different. Here's what you need to know.
Frase is a great AI tool for content optimization, planning, and analysis. The features work well, and the price is reasonable. As with anything though, it's not for everyone. Some tools have better content editing features, some add different SEO features altogether, some cater better for enterprise use, and so on. If you want to shop around, you're in the right place. Here's some alternatives...