11 Best Marketing Dashboard Tools For Easy Reporting (Free & Paid)

Reporting. Quite often, a marketer's least favorite thing to do. It takes time away from doing the things that actually move the needle. Even worse when those tasks are continuously derailed by colleagues or clients asking for various KPIs, updates, and reports.

Enter: marketing dashboard tools. This type of software pulls all of your important KPIs & tools together in one place and rescues you from spending extra time on reporting. The tricky bit? Finding the right tool, with the right integrations, at the right price. Here, I'll share 10 of the best marketing dashboard tools for effortless and effective reporting. 

Let's get rolling!

Source: GIPHY

Here are the 11 best marketing dashboard tools for different use cases:

  1. DashThis
  2. Databox
  3. Google Data Studio
  4. SE Ranking
  5. Supermetrics
  6. Klipfolio
  7. Datapine
  8. Zoho Analytics
  9. Whatagraph
  10. Geckoboard
  11. Dundas BI

1. DashThis

DashThis is a dashboard tool for bringing marketing reports & KPIs all together in one place. Connect tools for every channel with native integrations (SEO, PPC, social, email & more). It's easier & faster to use than the alternatives.

Best for: marketers who value speed & ease of use for reporting multiple channel KPIs

Starting price: from $33/month

Free trial: yes, 15 days + up to 10 dashboards. Sign up here.

Reasons to use DashThis

DashThis has integrations with a bunch of popular tools for all marketing channels. They include all social media platforms (including paid ads), Google Analytics & Search Console, Semrush, Ahrefs, Mailchimp, Google & Bing Ads, Shopify, and more.

A white-label option for agencies/consultants is another strength of DashThis. You can set a branded domain & email, and use custom theme/logos to fully customize your marketing dashboards design.

There's also tons of report templates to get started quickly.

dashthis landing page view 2


DashThis has numerous integrations for SEO, PPC, social media (organic/paid), email, and other marketing channels. They include, but aren't limited to:

  • Google Analytics & Search Console
  • Facebook, Instagram, & LinkedIn ads
  • Semrush, Ahrefs & Moz
  • Mailchimp & CampaignMonitor

It includes some native connectors which aren't available in Google Looker Studio, for example Facebook & Instagram ads.

DashThis pricing

Currently, the software comes with four plans: Individual, Professional, Business, and Standard. DashThis pricing starts at $39 per month (paid monthly) or $33 per month (paid annually), with 3 dashboard options and unlimited integrations. View pricing here.

2. Databox

Databox is the next marketing dashboard tool on my list. It aggregates marketing metrics from multiple sources, giving you a birds-eye-view of your marketing performance.

Best for: marketers who need a free tool, agencies automating client reports, and/or those who value setup assistance

Starting price: free version available. Paid plans from $72/month

Free trial: yes + free-forever version available. Sign up here

Reasons to use Databox

Databox has a user-friendly interface. It's arguably easier to learn than Looker Studio, and the customer support/success team will even help set up your dashboards for free.

They have over 200 marketing dashboard templates, which makes it easy to get started and come up with shareable insights in a few minutes.

Databox also has unique reporting features like Goal Tracking that lets you visualize & report on marketing goals.

For agencies, Data Stories is an amazing feature. It lets you type less, and automate even some of the written text elements in your reports.


Databox integrates easily with most major marketing solutions:

  • Google Analytics & Search Console
  • All major paid ad platforms
  • HubSpot
  • Mailchimp
  • SEMrush & Ahrefs & Moz
  • Pipedrive
  • Zapier
  • … and more

Databox pricing

Databox offers four different plans: Free-forever, Starter, Professional, and Performer. With the ‘Free-forever’ plan, you only get 3 data source connections. The ‘Starter’ plan starts at $72 per month (paid annually) or $91 per month (paid monthly) that comes with 4 data integrations and 4 dashboards. See full pricing here.

3. Google Looker Studio

Google Looker Studio is a reporting solution developed to help businesses customize and visualize data. This tool is completely free but comes with a steeper learning curve than some other tools on this list.

Best for: marketers who need a free marketing dashboard tool, and don't require any support to use it. Also, those heavily using Google's ecosystem.

Starting price: Free. Sign up here

Reasons to use Google Data Studio

To begin, Google Looker Studio integrates with all Google platforms natively, including Google Analytics, Google Ads, and Google Search Console. It has integrations for the data sources like Salesforce, Mailchimp, Asana, and PayPal which come at a reasonable price.

Additionally, Google Data Studio offers multi-user edit functionality, so you can share your reports with your clients by simply sending them an email invitation.


Google Looker Studio integrates with many common applications:

  • Google Search Console & Analytics & Surveys
  • Youtube Analytics
  • MySQL & PostgreSQL
  • Stripe

Where connectors are missing, you can use a 3rd party connector (at extra cost) like Supermetrics. This comes at extra cost (and time) though, which is one reason why you might look for a Data Studio alternative.

Google Looker Studio pricing

Google Looker Studio is available for free.

4. Klipfolio

Klipfolio is a reporting platform used by marketing leaders to make better decisions. Klipfolio’s key features include pre-built visualizations, real-time dashboards, and data-source connectors.

Best for: marketers who are familiar with coding and working with large amounts of data

Starting price: from $99/month

Free trial: yes. Sign up here

Reasons to use Klipfolio

First, Klipfolio smoothly integrates with all data sources, allowing you to collect the info you need to extract useful insights. Automatic scheduled reporting frees you from the burden of having to integrate data every single time manually.

Klipfolio is easier to get started for monitoring multiple data sets in one place in a super simple way. You can easily integrate with HubSpot, Adobe Analytics, Pipedrive, Trello, Zapier, and many more.


Klipfolio has robust integrations for:

  • Google Analytics & Search Console
  • Buffer
  • Ahrefs & Moz & SEMrush
  • Facebook ads & Google ads & Twitter ads
  • HubSpot

Klipfolio pricing

It offers 4 pricing editions: Free, Plus, Pro, and Custom. With the ‘Free’ edition, you get access to unlimited metrics, 2 data services, and up to a 2-month date range window. See the latest info on pricing here.

5. SE Ranking

SE Ranking is an SEO tool that enables you to perform all of the integral SEO tasks such as keyword research, competitive analysis, position tracking, backlink analytics, and much more, including reporting.

se ranking landing page

Best for: SEO specialists who want to pull SEO-focused marketing data together in one place to report on progress

Starting price: from $18.70/month

Free trial: yes, 14 days. Sign up here

Reasons to use SE Ranking

SE Ranking makes a good SEO reporting dashboard because they have an excellent drag-and-drop report builder. All of your SEO data like SERP rankings, backlinks data etc. are already on the platform, plus you can pull in Google Analytics data to your reports.


Extra reporting features include competitor analysis and data visualization.

SE Ranking is quite intuitive, and has various helpful tooltips & resources to get started, so it's not necessary to be an expert to use it.


SE Ranking has built-in integrations with:

  • Google Search Console & Analytics
  • Zapier
  • Reportz

SE Ranking pricing

SE Ranking offers three pricing tiers, with a lot of customization available. The cost of each tier is determined by how many keywords you want to track. The ‘Essential' tier starts from $18.70 per month (paid annually) or $23.40 per month (paid monthly) for tracking up to 250 keywords. See full pricing here.

6. Supermetrics

Supermetrics is a data connector tool that gathers data from multiple places into a single place for reporting. While Supermetrics isn't necessarily a marketing dashboard tool on it's own, it can be used together with Data Studio & other dashboards.

supermetrics landing page view

Best for: marketing teams with lots of different data sources who are comfortable building their own dashboards in Data Studio or a similar separate tool

Starting price: from €69/month

Free trial: yes, 14 days. Sign up here

Reasons to use Supermetrics

The primary purpose of Supermetrics is to pick up data from one place, and get it to another. That might be marketing metrics & data, but it can also be product data, sales data, and other business intelligence.

It can automate keyword research and SEO content audits, you can pull all the SEO data into a single report, instead of logging into Google Analytics, Google Search Console, or SEMrush.

As far as data connectors go, Supermetrics is very good, but has quite a high price. If you're tight on budget, see here for some Supermetrics alternatives.


Supermetrics has native integrations with:

  • Semrush, Ahrefs & Searchmetrics
  • Facebook insights
  • Google Analytics & Search Console
  • Optimizely
  • BigQuery

Supermetrics pricing

Supermetrics has a variety of products to cater to various markets, including Supermetrics for Google Data Studio, Google Sheets, and Excel. For example, Supermetrics for Google Data Studio will cost you €69 per month (billed annually) and this package will support only 1 data source.

7. Datapine

Datapine is a business intelligence tool that makes it simple for businesses to explore their data and generate dashboards. Datapine’s drag and drop interface makes it easy for your marketing team to visualize data independently.

datapine free trial

Best for: marketers with basic SQL knowledge to perform some advanced functions and CTOs who need to connect the corporate database, CRM, and ERP tools.

Starting price: from $249/month

Free trial: yes, 14 days. Sign up here

Reasons to use Datapine

Thanks to Datapine's white labeling features, you can completely control your dashboard's design.

Secondly, with the predictive analytics feature, you’ll be able to forecast future outcomes in your data with neural networks technology, for which you only need to insert the required data points.


Datapine offers integrations with:

  • Google Analytics & Adwords
  • Facebook ads
  • Youtube Analytics

Datapine pricing

Datapine offers 4 different packages that start from $249 per month which is limited to only 3 data sources. If you have advanced marketing dashboard requirements, then you’d need to upgrade to other tiers, such as ‘Professional’, ‘Premium’, and ‘Embedded’. See the pricing resource section here.

8. Zoho Analytics

Zoho Analytics is a business intelligence tool that lets you convert raw data into impactful reports and dashboards you didn't think were possible. It's a perfect dashboard tool to connect to many sources like files, popular business applications, and databases.

zoho analytics landing page view

Best for: marketers who have entry-level coding knowledge since some of the functions may be difficult to apply.

Starting price: from $24/month

Free trial: yes. Sign up here

Reasons to use Zoho Analytics

Zoho's marketing analytics tool is powerful, allowing you to develop reports with your content marketing team and share your visualizations for broader consumption.

Zoho’s AI-driven assistant will come hands where you type out your question and get critical business insights in the form of easily understandable narratives.


Zoho Analytics has several integrations including:

  • Google Analytics
  • SurveyMonkey
  • Facebook insights
  • Youtube Analytics
  • HubSpot

Zoho Analytics pricing

Zoho Analytics comes with 4 plans that start at $24 per month (billed annually) or $30 per month (billed monthly). If you need white labeling features, you’ll have to upgrade to the ‘Premium’ plan which starts at $115 per month. See the pricing information here.

9. Whatagraph

Whatagraph is a cross-channel reporting solution designed to help businesses create and automate marketing dashboards.

whatagraph landing page view

Best for: marketing agencies that want to build automated cross-channel multi-account marketing reports.

Starting price: from $199/month

Free trial: yes, 7 days. Sign up here

Reasons to use Whatagraph

With Whatagraph, you'll say goodbye to colorless spreadsheets and the tiresome task of copying & pasting analytics from each social media channel, so you'll save a tremendous amount of time on marketing reporting.

The data collecting process is all automatic from start to end, and the system makes sense of all the information it has received and turns them into meaningful reports.

With Whatagraph’s fully custom branding and white labeling feature, you can develop customized marketing reports with clients’ logos and domains.


Whatagraph has robust integrations for:

  • Google Analytics & Search Console
  • Facebook ads & Google ads
  • SEMrush
  • HubSpot

Whatagraph pricing

Whatagraph offers 3 pricing editions. The ‘Professional’ edition starts at $199 per month (billed annually). Currently, they don’t support the monthly payment option. See the full pricing here.

10. Geckoboard

Geckoboard is a reporting and analytics tool that lets you combine your marketing metrics with other business metrics in real-time. It integrates directly with over 80 data sources. Without any coding, you can connect to your favorite tools, including Facebook ads and Youtube Analytics.

geckoboard landing page view

Best for: marketers who have minimal time to set up and have specific requirements on API connections

Starting price: from $28/month

Free trial: yes, 14 days. Sign up here

Reasons to use Geckoboard

A simple UI makes it easy to combine SEO, paid advertising, social media data to optimize marketing data for more conversions.

With smooth-looking and highly customized marketing dashboards, you can track your most important metrics with no stress.


Geckoboard integrates with renowned tools, such as:

  • Facebook ads & Google ads & Linkedin ads
  • Youtube Analytics
  • Mailchimp
  • Campaign Monitor

Geckoboard pricing

Geckoboard offers 4 pricing options to satisfy the needs of every team. The ‘Starter’ option costs $28 per month (billed annually) or $35 per month (billed monthly). You can also get a 14-day free trial that gives you access to all of the ‘Pro’ features to test out. See the full pricing here.

11. Dundas BI

Dundas BI is a reporting and analytics software targeted towards medium & large teams.

Best for: enterprise software teams looking for hands-on support

Starting price: custom

Free trial: yes, 25 days. Sign up here

Reasons to use Dundas BI

As you can gather from the name, Dundas isn't just a marketing dashboard tool. You can use it to create marketing dashboards, hence it's presence in this list. However, it's a comprehensive business intelligence solution too.

It's built with fully open APIs, which allows you to unify data from lots of different sources to visualize.

Dundas is likely overcomplicated for small teams, but for larger teams with more complex data needs, it's worth a look.


While Dundas doesn't have simple no-code / one-click marketing integrations like DashThis & similar tools, it's open APIs allow you to connect up pretty much any data source (with developer assistance).

Dundas BI pricing

Dundas uses customized pricing which is available on request. View their pricing here.

Other dashboard tools to check out

If you still didn't find the perfect software, here's a bunch mores to consider. Many of these have a broader business intelligence scope than only marketing dashboards.

12. PowerBI

13. TapClicks

14. Looker

15. GoodData

16. Octoboard

17. ClicData

18. Grow

19. Cyfe

20. Domo

Tracking your marketing data is easier with marketing dashboard tools

If you don’t track your marketing performance, you’ll never know whether your marketing efforts are driving value.

Luckily, you have a list of 10 powerful marketing dashboard tools to give a try. Remember: all reporting tools above are, to some extent, similar in their capabilities, so always choose according to your marketing needs (e.g. integrations and priorities like speed/ease of use) and budget.

Hopefully, you’ll be able to decide the best one for you.

About the author

Pasha Abdulov

Pasha is a full-time freelance writer. With over 3 years of experience in content marketing and SEO, he crafts long-form technical and SEO content on SaaS analytics, reporting, and data management. When he's not hard at work, odds are Pasha’s spending time with his family, jogging, or indulging in his favorite pastime of reading detective fiction.

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