9 Interactive Product Demo Software Tools For Sales & PLG

In the past couple of years in SaaS, we're seeing a new category being created: interactive product demo tools. Tools that allow you to embed an ungated version of your product on the website for visitors to play around with, without signing up.

It's a young but growing space. Let's talk about why these tools are growing in popularity, and 8 of the leading & emerging software options in the space.

Ungated product experiences = no-strings attached value

Andrew Capland first put this category on my radar via LinkedIn. He has a SaaS growth background, and now runs DeliveringValue, a consultancy/coaching business for growth leaders.

You can read about why he & others are bullish on ungated interactive product demos here, but here's a summary of the top reasons:

  • If your conversion rate is, for example, 2%, that means an overwhelming 98% of your website traffic never gets the chance to experience your product & see the value.
  • When users do sign up, they've already seen value. They're more likely to activate & convert.
  • Your activation & retention data is more useful when you pre-filter out the garbage before they actually sign up.

Here's another useful resource: Guide To Ungated Products by OpenView (Kyle Poyar).

In addition, implementing such an interactive demo is becoming more accessible by the tools in this list. No-code solutions exist which reduce the reliance on engineering.

Here are the 9 best tools to create an ungated interactive product demo

  1. Navattic
  2. Walnut
  3. Reprise
  4. Demoboost
  5. Saleo
  6. Demostack
  7. Arcade
  8. Consensus
  9. Storylane

Let's take a look at the differences.

1. Navattic

Best suited for: embedding an interactive demo on a website, or for sharing with prospects

Free trial: No, request a demo here.

Starting price: Unknown.

Key features

Navattic lets you build an interactive product demo without engineering resources. It can be embedded onto a website, or used for any other purpose (e.g. to send directly to prospects async without needing a call).

It lets you create guided product tours, or a ‘choose your own adventure' style of demo with checklists & options for users to explore.

You can play around with their live interactive demo to get a feel for how it works.

There are integrations with Hubspot, Salesforce, Marketo, Segment, and Google Analytics — making it easier to see how demo interactions impact metrics further down the funnel.

It's intuitive to use & fast to get a demo set up, even for non-technical people.

Lastly, they have an SOC 2 type 2 certification — which checks the boxes for mid-market & enterprise security requirements.

Pricing

Navattic's pricing isn't publicly available, but there is a lower cost startup plan. Contact them directly to learn more about pricing.

2. Walnut

Best suited for: a unified demo creation platform for marketing & sales teams.

Free trial: No. Request a demo here.

Starting price: Unknown.

Key features

Walnut is one of the most well-known product demo tools on the market. It excels in serving sales/pre-sales teams to deliver personalized demos quickly, and it can also be used to create great embedded demos for marketing.

The capture tool, aided by a Chrome extension, lets you quickly capture your product's front-end. You can create templates, and quickly produce multiple tailored demos for specific use cases/pages. Editing can be done entirely no-code, but it allows advanced demo editing with HTML coding too.

One thing that sets Walnut apart from other tools is their ‘Beyond Demos‘ feature set. One great feature for marketers is performance insights, which provides an easy way to analyze & test different demos.

It also serves teams very well, with team collaboration features, demo libraries & templates, permissions control, and security.

It has integrations with Salesforce & Hubspot, but lacks a couple of others (e.g. Google Analytics, Zapier, Segment), which is one reason you might look for a Walnut alternative.

Pricing

Walnut determines its pricing based on each customer's individual needs, with no fixed pricing packages.

3. Reprise

Best suited for: marketing and sales teams looking for an integrated solution that can easily share assets between themselves.

Free trial: offers a freemium model. Sign up here.

Starting price: Free. Paid plans from $1000/month.

Key features

Reprise offers a versatile demo creation platform that you to build two types of demos: live ‘simulation' demos, and self-guided product tour demos.

This versatility makes Reprise particularly useful for organizations that need a unified platform for their sales and marketing teams, eliminating any potential hassle with asset incompatibility.

Reprise comes with a complete suite of tools that you may need for all of your demo creation purposes: application capture, screen capture, analytics, as well as a set of capable security tools.

Reprise also has enterprise-grade security, being certified SOC 2 type 2 (basically — they safeguard customer data very well).

The platform also includes native integrations with analytics tools such as Google Analytics, Salesforce CRM, or Hubspot Analytics.

Despite a somewhat steep learning curve and a potentially cumbersome interface, the final product is very powerful and effective. Reprise allows for a high degree of customization, which makes it possible for any organization to finetune the demo according to their exact needs.

Pricing

Reprise uses a freemium model, offering a free Starter package to individual teams in need of no more than a single demo. A Starter+ package that costs $1000 per month should be enough to fulfill the needs of smaller enterprises, while custom individualized plans are available for more demanding customers.

4. Demoboost

Best suited for: small businesses aiming to create personalized pre-sale demos with a high degree of customer interactivity.

Free trial: No. Request a demo here.

Starting price: Unknown.

Key features

Demoboost's greatest advantages are its ease of use and a high capacity for personalization, which make it ideal for small businesses or individual enterpreneurs. The demos allow for a great degree of interactivity on the end-user's part. This puts Demoboost above many other demo software solutions in terms of directly integrated capacity for buyer-seller interaction.

While offering just enough to satisfy most potential clients, Demoboost is fairly limited when it comes to features. The software includes basic extra functionalities such as analytics, lead capture, multi-channel distribution and ROI tracking. Native integration with Salesforce also proves to be handy.

Pricing

Demoboost doesn't offer any fixed pricing packages, instead offering individual deals tailored to each partner's needs.

5. Saleo

Best suited for: sales teams to create personalized demos using your live demo environment

Free trial: No. Request a demo here.

Starting price: Unknown.

Key features

What makes Saleo unique is that, instead of taking an “interactive screenshot” of your original product environment, it utilizes your existing live environment and directly transplants it into the platform. This eliminates the common problem of demos “breaking off” from all of the data that powers the full product, which tends to create functionality issues.

Saleo's other big selling point is its easy-to-grasp but powerful interface, which provides enough features and options to fill the needs of smaller teams as well as larger, more ambitious organizations. What absolutely stands out is the rich library of industry templates that can easily be shared and reused.

It's a solid option for sales teams looking for a way to make fast and easy-to-create SaaS demos.

Pricing

Like Demoboost, Saleo doesn't offer any fixed pricing packages. Instead, the price of service is determined individually, based on the customer's precise demands.

6. Demostack

Best suited for: revenue teams that wish to gain complete control over their product demos.

Free trial: No. Sign up here.

Starting price: Unknown.

Key features

Demostack prides itself on being the demo creation platform offering the greatest amount of control over the final product temo to sales and revenue teams. This greater level of control should leave the organization more time to focus on building the product rather than managing the environment.

The platform truly delivers as promised, with the ability to fully customize the demo within only several minutes, in a very convenient point-and-click format. It also includes basic extra features such as analytics and customer insights. However, it may feel a bit oversimplified and limited in comparison to many other competing platforms.

Pricing

Similar to the previous two platforms, Demostack offers individually tailored pricing plans, based on the buyer's needs and demands.

7. Arcade

Best suited for: marketing teams in need of marketing demos that can easily be embedded onto websites, blogs, and social media.

Free trial: offers a freemium model. Sign up here.

Starting price: Free. Paid plans from $38 per month.

Key features

Arcade is a PLG platform geared towards marketing and sales teams. Its strong suit is the ability to create light, HTML5-friendly demos that can be easily embedded onto virtually any modern website or social media platform.

Arcade is notable for its accessibility, user-friendliness, and light weight, with most of the platform's functionality available through a simple Chrome extension. Despite being among the lightest of popular demo software solutions, it doesn't sacrifice any extra functionalities, with a built-in analytics tool and vital integrations. However, its use is largely limited only to the creation of embeddable marketing showcases.

Pricing

Arcade uses a freemium model, with the free version letting you create up to three publicly shared demos. The $38/month Pro package removes the demo limit, watermarks, and adds premium features such as analytics or CTA's. Custom plans are also available for larger organizations, with a negotiable price.

8. Consensus

Best suited for: large-scale enterprises looking for a solution that lets them organize demos for larger buying panels.

Free trial: No. Sign up here.

Starting price: Unknown.

Key features

Consensus is a powerful solution that lets organizations work on their product demos through the entire pre-sale and sale process, which allow for a great deal of customer interactivity. The ability to automate the demo creation process makes Consensus perfect for large-scale enterprises that need to juggle several product demonstrations at once.

Another feature that makes Consensus perfect for large-scale enterprises is its capacity for advanced video management, which enables integrated, interactive video presentations with a whole panel of prospective customers. The panel presentations come with a collection of tools keeping track of the prospective customers' feedback, which makes Consensus couple as a limited-scale marketing analytics solution.

Consensus is the first software solution that introduced a new type of lead qualification gate, called the Demo Qualified Lead (DQL). It judges the level of the lead's engagement with the demo, determining if they're interested enough to qualify for a presales resource.

Pricing

Consensus offers a wide variety of premade pricing packages, depending on the customer's initial plan for using the service, as well as the license quantity.

9. Storylane

Best suited for: SaaS company marketing and sales teams in need of easy-to-make interactive demos to showcase their software.

Free trial: offers a freemium model. Request a demo here.

Starting price: Free. Paid plans negotiable.

Key features

Storylane provides a simple demo creation platform that particularly focuses on providing services to other SaaS companies, especially for web apps. It's a lightweight service that's easy to learn and easy to handle, with all of the functionalities needed for basic demo creation, editing, and publishing purposes, as well as essential extra features such as analytics.

Still, being a brand new platform, Storylane incorporates many of the features offered by high-profile competitors into a simpler and lighter package better suited to smaller organizations. The most notable of those features is direct HTML editing, previously made available by Walnut.

Pricing

Storylane is a freemium platform, with the free Startup package limiting the platform to a single user and basic functionalities. Storylane also offers two paid premium packages, Growth and Enterprise, geared towards small and medium-sized organizations, respectively. Prices for both paid packages are negotiable based on the customer's exact needs.

About the author

Miloš Stefanović

A seasoned writer with several years of content writing under his belt, Miloš has returned to his old passion for technology through writing about marketing and analytics software. When he's not working, you can usually find Miloš reading about society, science, and philosophy, looking out for hidden spots around the city, or planning his next vacation trip.