If you're in B2B SaaS sales or marketing like me, no doubt you'll have seen the interactive product demo trend emerging in the past couple of years in SaaS. The general premise is: Switch the ‘book a demo' call-to-action (CTA) to ‘take a tour' or something similar Users are more informed, with those who don't sign up getting to see your product & UI The quality of your sign-ups is...
If you're looking for an interactive product demo software for marketing, Navattic & Storylane are among the market leaders. They're fast to implement & effective, but what's the difference between them?
Ahrefs is a solid tool, but it isn't for everyone. Here's 8 alternatives that suit different needs, having: a cheaper price, fewer features, or more features.
SEO dashboards are the perfect way to reduce time spent reporting, and keep clients/colleagues in the loop on SEO KPIs easily. Here's 12 tools to create easy shareable SEO dashboards.
If you're looking for an interactive product demo software for marketing, Navattic & Tourial are among the market leaders. They're fast to implement & effective, but what's the difference between them?
If SurferSEO isn't right for you, what other options are out there? Here's a breakdown & comparison of other content optimization tools to help you choose.
Here's some SERP tracking tools that I recommend, depending on your situation & budget. Hint: Ahrefs didn't make the cut on this one.
Learn from a B2B SEO strategist how to measure results: KPIs to track, tools to use, and what you need to think about.
Want to get better at setting meaningful SEO targets? Here's a step-by-step guide with examples from a Head of SEO Strategy.
What can be automated in your weekly content marketing workflows? Here's 7 ideas.