AuthorUsman Akram

A results-oriented SEO strategist, with a solid portfolio of SaaS companies I've helped grow by leveraging SEO as a growth channel. Currently working as the Head of SEO at Flying Cat Marketing, an SEO growth agency for B2B SaaS companies to help turn organic search into their #1 revenue channel.

What is Topical Authority? The Most Definitive Guide

topical authority

Imagine you read a piece of shocking news in a newspaper. The news is so shocking that you doubt its credibility. What’s the first factor you’d take into account to accept or reject the news?  Let me guess. The trustworthiness of the newspaper? Stick with me. Now, let's break down what constitutes the trustworthiness of the newspaper in your perception?  Is it the reporter who broke the...