AuthorUsman Akram

What is Topical Authority? The Most Definitive Guide

Imagine you read a piece of shocking news in a newspaper. The news is so shocking that you doubt its credibility. What’s the first factor you’d take into account to accept or reject the news?  Let me guess. The trustworthiness of the newspaper? Stick with me. Now, let's break down what constitutes the trustworthiness of the newspaper in your perception?  Is it the reporter who broke the...