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Cookieless Attribution: How to Maximize Marketing ROI Without Third-Party Cookies

Marketing effectiveness depends on companies’ ability to figure out how different marketing channels, devices, and interactions work together to produce results. In that respect, third-party cookies have been the cornerstone of multi-touch attribution and tracking.But this lifeblood—third-party cookies—is going extinct.Eventually, companies relying on cookies will find it more challenging to see...

How To Create An SEO Content Marketing Strategy In 11 Steps

Content not ranking? Organic traffic dwindling? Users bouncing? This is just the beginning if you’re just winging your SEO content marketing. Search engine optimization becomes more complex by the day as Google places more worth on valuable content and user experience than keywords and black hat tactics. This is where a winning SEO content marketing strategy comes in — merging two of the most...

How To Manage SEO Clients: An Agency SEO Strategist’s Guide

The hard truth is that your success as an SEO professional in the agency world is not based solely on your SEO skills and abilities. Effectively managing your client relationships, expectations, systems, and processes is necessary for accomplishing a host of your business responsibilities. Some of the desired outcomes include: Improved client retention Increased client lifetime value Increased...

10 Interactive Demo Examples: Inspirations For Nailing Your Product Demo

Building an interactive demo is one of the best ways to help users understand the value your product brings. Hidden behind a sign up form, 90-95% of your website traffic isn't going to get to experience your product. Using an interactive demo software to offer an ungated experience means a lot more eyeballs on your actual product, and a lot more people reaching that ‘aha' moment —...

7 PPC KPIs To Track For Reporting & Optimization

If you're driving without paying attention to your surroundings, you're bound to have an accident. The same goes for running pay-per-click (PPC) ads without tracking key performance indicators (KPIs). You might be moving in the right direction, but you'll have no way of knowing how fast or how far you've come. That is why KPI tracking and reporting are essential components of any PPC campaign. By...

High-Quality Content: What It is, & 8 Tactics To Make It

Google’s helpful content update finished rolling out on September 9, 2022, and with it comes next-level standards for content creation. In the past, websites could get away with a search engine-first approach when writing content, however the tides have turned and Google is forcing sites to focus on user friendly content.  Today, it doesn’t matter if a piece of content is search engine...

6 Ways To Quickly Convert A Google Doc To A WordPress Post

Everyone loves Google Docs – it's the easiest way to create and edit content. Due to its collaborative features such as comments, feedback, and easy link-sharing, it's the editor of choice for most content creators. As far as blogging platforms go, WordPress is just as popular. The workflow for getting approved content from Google Docs to WordPress is still pretty annoying though. Simply...