AuthorAhmad Benny

Ahmad Benny is the Founder of Bengu, a site that helps marketing teams cut through the noise on B2B SAAS software to help them make an informed buying decision. On the site, you can find expert-led reviews and how-to guides on a variety of marketing topics.

7 PPC KPIs To Track For Reporting & Optimization

If you're driving without paying attention to your surroundings, you're bound to have an accident. The same goes for running pay-per-click (PPC) ads without tracking key performance indicators (KPIs). You might be moving in the right direction, but you'll have no way of knowing how fast or how far you've come. That is why KPI tracking and reporting are essential components of any PPC campaign. By...