Merging the goals of a content marketing strategy and SEO strategy depends a lot on solid content briefs. An effective content brief serves as a roadmap for content writers to produce content that is search-optimized while still allowing freedom for writing style and subject-matter input. I work with top SaaS brands to boost their organic traffic and hit KPIs with a solid SEO content strategy —...
There’s a push and pull that happens between SEOs and content marketers — the fight between creating content aligned with the brand that’s also optimized for SEO. As a content specialist working with SaaS brands, I know all about having to placate clients who think that SEO content is going to be too ‘SEO-y’. But you don’t need to compromise your brand or content marketing strategy to snag...
A comprehensive, easy-to-follow SEO content brief is the key to ensuring your writers can stay on track, and write high-ranking content every time. Here's what to include, and how to do it.