The days of marketers making decisions on guesswork and experience are gone. Every good marketing strategy can & should be based on data. SEO is the key to maximizing traffic to your website, so optimizing your website is a necessary start. But you can use SEO data to make better decisions in other areas. In this post, we dig into why SEO data is relevant and how you can use it to inform your...
Content Audits 101: How To Do It Right (In 6 Steps)
Businesses need to stay relevant in order to thrive. This applies to their content too. For this reason, they spend a lot of time and resources formulating content marketing strategies. Regularly churning out new content to keep consumers interested is one thing, but what about repurposing existing content? And what should they do with older, less relevant content? Is what they are putting out...
How To Make Digital Marketing Dashboards (+5 Best Tools)
To ensure that you aren’t wasting time and budget on a marketing plan that isn’t working, you need to track essential marketing KPIs with marketing dashboards. It's easy to get overwhelmed, though. Picking just a few yet important digital marketing KPIs to focus on can be difficult. In today’s post, I’m going to cover which KPIs you can include, how to make one step-by-step, and some recommended...
How To Optimize Content for SEO In 12 Simple Steps
There’s a push and pull that happens between SEOs and content marketers — the fight between creating content aligned with the brand that’s also optimized for SEO. As a content specialist working with SaaS brands, I know all about having to placate clients who think that SEO content is going to be too ‘SEO-y’. But you don’t need to compromise your brand or content marketing strategy to snag...
7 Essential Video Marketing KPIs You Should Measure
Do you know that video content accounts for over 82% of the internet traffic today? Videos are a popular content marketing form that everyone loves. People can't just get over consuming social media videos for any reason. Whether watching cryptocurrency videos on YouTube or short-viral clips on TikTok, people don't get tired of scrolling past a video at any hour. This obsession with video content...
What is Topical Authority? The Most Definitive Guide
Imagine you read a piece of shocking news in a newspaper. The news is so shocking that you doubt its credibility. What’s the first factor you’d take into account to accept or reject the news? Let me guess. The trustworthiness of the newspaper? Stick with me. Now, let's break down what constitutes the trustworthiness of the newspaper in your perception? Is it the reporter who broke the...
Using Video In SEO: 5 Benefits & 7 Beginner-Friendly Tips
Today, videos are one of the most popular marketing campaigns that will occupy more than 82% of the internet traffic in 2022. That said, video content makes a great promotional tool for businesses as many people search for videos when surfing the internet. Unlike other content marketing, videos are way more engaging because they satisfy people with both visual and sound elements. This means that...
How To Write An SEO Content Brief (& 11 Things To Include)
A comprehensive, easy-to-follow SEO content brief is the key to ensuring your writers can stay on track, and write high-ranking content every time. Here's what to include, and how to do it.
5 Beginner-Friendly Ways to Make Money from SEO
Getting into search engine optimization, or SEO, isn’t just a job for most marketers. It’s an art form. It’s all about balance and finesse. Every year, Google creates new rules we need to follow which makes our jobs more of a challenge. On top of that, you need to make clients happy. Digital marketing agencies are everywhere and if you mess up, the client will take their money elsewhere. However...
Video Transcription For SEO: 5 Benefits & How To Do It
Over the past couple of years, you might have noticed video transcripts popping up more and more on the internet. This is an important step for accessibility and also makes it much easier to watch videos on-the-go, but it also has another added benefit. Video transcripts are fantastic for SEO. In fact, if you produce video content and aren’t creating their associated transcripts, you’ve got a...