To ensure that you aren’t wasting time and budget on a marketing plan that isn’t working, you need to track essential marketing KPIs with marketing dashboards. It's easy to get overwhelmed, though. Picking just a few yet important digital marketing KPIs to focus on can be difficult. In today’s post, I’m going to cover which KPIs you can include, how to make one step-by-step, and some recommended...
SEO dashboards are the perfect way to reduce time spent reporting, and keep clients/colleagues in the loop on SEO KPIs easily. Here's 12 tools to create easy shareable SEO dashboards.
Digital marketing reports. A laborious and time-consuming task for many marketers and agencies. Many tools change this, and one of them is Databox, which allows you to bring together data from various marketing channels and build professional dashboards in minutes. However, Databox has its limitations and may not be a perfect fit for your reporting and dashboard needs. So, to manage your...
Reporting – one of the, if not the biggest, time sink for PPC marketers. Many marketers are losing so much time on this task because most reporting tools are complicated. Sometimes you end up having too much information and not enough actionable insight into your ad performance. So what’s the solution? Following a more simplified approach to PPC reporting and having the right tech stack in...
Are you striving to give live data to managers, team members, and other users, so they have the opportunity to see key metrics in real-time? One dashboard solution that takes complex data and distills a clear message for better decision-making is Geckoboard. Although it's a good solution, it isn't without its limitations. As a content marketer, I’ve tried a number of dashboard solutions to...
Text to speech technology is implemented widely within different domains like marketing, eLearning, content creation, and documentary making. These tools meet the needs of a larger number of people, especially those with visual impairments, reading difficulties, and learning-disablements. Besides that, text to speech software is used to improve the customer experience with intuitive and natural...
Transcription is a tiresome task that consumes much of our valuable time. You listen to audio and sometimes aren’t able to decipher the context quickly enough, so you rewind which is ineffective. Transcription software is a perfect solution to that challenge that helps you retrieve essential information, action points, and summaries from meetings, conversations, and audio files. There’re many...
To make the most of your Facebook advertising budgets, you need to have the right metrics and intelligence to optimise your campaigns for better performance and ROI. The Facebook Ads Manager alone often isn't good enough for sharing easily digestable reports. In this article, I’ll introduce you to 8 Facebook ad reporting tools that’ll allow you to save time on reporting, and increase the...
The more KPIs you have, and the more team members you have, the trickier it gets to keep track and make good decisions. KPI dashboard tools let you pull together all the relevant goals, metrics and KPIs in a central place to keep track. They make data easier for teams to understand, analyze, and act on. Yet, choosing what KPI dashboard tool to try out may become confusing. In this post, I’ll walk...
A successful marketing campaign relies on an efficient data collection mechanism that aggregates the data from various channels. The native data connectors by Supermetrics allow you to pull data from multiple sources so you can focus on generating key insights. The challenge? Supermetrics isn’t always aligned with your data sources, requirements, and budget size. In this article, I provide a...