Marketing effectiveness depends on companies’ ability to figure out how different marketing channels, devices, and interactions work together to produce results. In that respect, third-party cookies have been the cornerstone of multi-touch attribution and tracking.But this lifeblood—third-party cookies—is going extinct.Eventually, companies relying on cookies will find it more challenging to see...
Presales is a relatively new category of software, and as yet, presales teams often poorly armed. Left with spreadsheets, email, and LinkedIn, while other teams get 5-figure budgets for Salesforce, SaaS analytics tools, and more.In this article, I'll share 10 presales software and their key features to help ramp up your presales efforts in record time. Here are the 10 best presales software...
Whether you're a new or mature SaaS company, business intelligence (BI) tools can help you derive a greater understanding from your data. But, businesses are usually slow to integrate these tools within their business systems.Why? Mostly because of not knowing where to start.This article will review 10 of the best SaaS BI tools and show you some of their key features. Here are the 10 best SaaS BI...
To understand the customer journeys, you need to bring together data that’s typically divided amongst various channels & places like social media, paid search, revenue data, product usage, and more.This article will provide you with the 10 customer journey tracking tools that can do exactly that. Skip straight to the tools 👇 How to track customer journeys, and figure out where to double down in...
Even for seasoned SaaS folks, analytics tools feel like a minefield. Whether you're in product, marketing, sales, or another team — analytics is a common pain point. Data is often limited, inaccessible, or inaccurate, which makes it hard to make good decisions. In this article, i'll run through various types of SaaS analytics tools, and show you some of the popular options for each category...
Attribution isn't perfect, but multi-touch software lets you get data on all the touchpoints in your customer journey so you can figure out what works. Here's 10 tools for it.
Content marketers should spend most of their time on impactful tasks. Like creating a content strategy, generating content ideas, performing competitor and keyword research, tracking social media, and capturing more leads.Outside of those, there are lower-impact repetitive tasks. That's where content marketing automation can really speed up your workflow, and increase content ROI.Let's look at...
Technical SEO is a rigorous and time-consuming practice, and avoiding it can be costly. If search engines can’t find & crawl your website efficiently, you won’t rank well.Technical SEO does not, for most small & medium businesses, require a dedicated full-time resource. So naturally, outsourcing to a freelancer or agency to get ad-hoc work done makes sense.If you want to outsource your technical...
A B2B SaaS SEO agency gives you a shortcut to finding experienced people who can own & manage your organic KPIs. Finding someone who can work on content SEO, strategy, link building, and technical SEO in-house is going to be tricky. There's likely not enough work in each of these areas to hire a dedicated person, and finding one SEO manager who is truly an expert in all SEO fields is unlikely (or...
Hiring a content marketing agency is a popular route for SaaS businesses. Compared to hiring in-house, it can be a quicker way to bring in expertise & scale up your results. Hiring the wrong agency can be expensive and painful though. Here, I'll give you a few things you should be thinking about to hire an agency, and 15 reputable agencies — with some information about their clients...