10 PPC Reporting Tools For Reporting [Free & Paid]

Reporting – one of the, if not the biggest, time sink for PPC marketers. Many marketers are losing so much time on this task because most reporting tools are complicated. Sometimes you end up having too much information and not enough actionable insight into your ad performance.

So what’s the solution? Following a more simplified approach to PPC reporting and having the right tech stack in your arsenal. In this article, I’ll review 10 PPC reporting tools you can use to save time on reporting and analysis and take action on your account to get better PPC results from your campaigns.

Here are the 10 best PPC reporting tools

  1. DashThis
  2. Klipfolio
  3. Databox
  4. Google Analytics
  5. Google Data Studio
  6. Raven Tools
  7. Report Garden
  8. Swydo
  9. Agency Analytics
  10. Opteo

Keep scrolling to get the details.

1. DashThis

Best suited for: creating a PPC dashboard for easy sharing & KPI monitoring

Free trial: yes, 15 days. Sign up here.

Starting price: from $33/month

dashthis ui

Key features

DashThis is a marketing reporting and dashboard solution to consolidate marketing data from different sources with native integrations and build PPC, SEM, and SEO dashboards.

DashThis integrates with popular PPC channels, including Google Ads, Bing Ads, Facebook, LinkedIn, Instagram, and Search Ads 360. Automatically pull data from multiple channels to measure ROAS, the number of clicks, and your overall campaign costs.

It has PPC dashboard templates to help you get started quickly, too:

Use this template

You can include data on each dashboard from any combination of digital marketing tools & channels in one place, so you’ll have more insightful PPC reports.

DashThis also supports new campaign types in Google Ads like performance max, local services, and smart campaigns.

Another DashThis strength is its white-label option which is particularly beneficial for PPC agencies. You can upload a logo, add a custom domain, and use custom colour schemes.

Pricing

Currently, 4 plans are available on DashThis: Individual, Professional, Business, and Standard. The ‘Individual’ plan costs $33 per month (billed annually( or $39 per month (billed monthly) and only allows you to create 3 dashboards. See full pricing here.

2. Klipfolio

Best suited for: small businesses and marketers who are looking to build PPC campaign reports and prove the ROI of their campaigns

Free trial: offers freemium version. Sign up here.

Starting price: Free. Paid plans from $99/month

klipfolio ppc UI

Key features

Klipfolio is a reporting and dashboard solution that’s well-known for its rich pre-built visualisations, agency solutions, and data-source connectors for many advertising tools, including all major PPC channels for search & social.

One cool feature of Klipfolio is that it allows you to apply filters to your data so you narrow down the data you’re looking for – making your data easier to handle, which often makes the query run faster.

With Klipfolio’s PowerMetrics, you can either use instant metrics provided by the tool itself or build your own metric values using a particular equation. Also, you can download your Klipfolio dashboards as PDFs and keep everyone updated with access to a digital or printed copy of your insights.

Klipfolio has a separate product called Klips, developed for client management, allowing you to transform complex file formats into accessible tabular data and automate client reports.  Its white-label options will enable you to customise everything from the product name to logos and leave a professional impression on your clients. You can distribute your insights to your clients through view-only links, PDFs, scheduled emails, and Slack messages.

Pricing

Klipfolio offers 4 plans to choose from: Free, Plus, Pro, and Custom. The ‘Free’ plan offers unlimited metrics and dashboards with a 4-hour data refresh interval. The most popular Klipfolio plan is ‘Plus’ which starts at $99 per month (billed annually) or $139 per month (billed monthly). See full pricing here.

3. Databox

Best suited for: marketers and small businesses who need to set up reporting on specific marketing KPIs with one-click integrations

Free trial: yes. Sign up here.

Starting price: from $72/month (+$250 for white label features)

databox ui

Key features

Databox is a reporting and business analytics solution to monitor marketing (PPC, SEO, social media, and content marketing) performance.

Databox allows you to connect multiple dashboards to create one comprehensive report on your PPC campaigns. Once you’re done connecting multiple dashboards, you’ll have one shareable link that hosts your entire dashboard and makes sharing easy.

It’s easy to visualise the data in Databox, thanks to its over 70 integrations which come loaded with many default metrics. The preconfigured metrics that the tool offers may not be enough. With Databox’s query builder, you can use dimensions to build custom metrics to pull more granular performance insights.

Besides its core features, Databox offers agency features. For example, its user management functionality lets you remove and manage permissions for internal users and client accounts. Furthermore, its alerts feature is powerful – you can set performance alerts so your clients will get notified when important PPC metrics improve by a specified percentage.

Pricing

Currently, 4 plans are available on Databox: Forever Free, Starter, Professional, and Performer. The ‘Free Forever’ plan is limited to only 3 data source connections only. The ‘Starter’ plan starts from $72 per month (billed annually) or $91 per month (paid monthly) that comes with 4 data integrations and 4 dashboards. See full pricing here.

4. Google Analytics

Best suited for: digital marketers and businesses who need to get better insights into the full value of their PPC campaigns and make strategic improvements

Starting price: you can use Google Analytics for free

google analytics ppc

Key features

Google Analytics is a web analytics platform to get real-time insights and analysis into how users interact with your website. You can use tracking codes to tag and track any advertising, social, and PR campaign on your website.

Combining your PPC efforts with the additional measurement features in Google Analytics will result in smarter goal tracking. For example, Google Analytics’s time lag and path length reports show you the number of days that pass before a conversion takes place on your website. So, these reports help you work out how long you have to expect to wait before you see the full effect of your PPC campaigns.

Additionally, its ‘Assisted Conversions’ report shows the contribution of each channel concretely. In that way, you can start to optimize your PPC budget to spend more money on the more profitable channels and spend less on the less profitable channels.

The Source/Medium report gives a top-level view of how each of your marketing channels – google/organic, google/CPC, youtube.com/referral – is performing, which can be incredibly useful for PPC specialists.

Pricing

Google Analytics offers 2 plans: Free and 360. The ‘Free’ plan offers many features such as conversion reporting, event tracking, customer reporting, site search tracking, custom reports, behaviour flow, and many more. Google Analytics 360 starts from $12.500 per month or $150.000 per year and comes with advanced options like unsampled reports and BigQuery export.

5. Google Data Studio

Best suited for: marketers who need a free marketing reporting tool

Starting price: Free. Sign up here.

google data studio ui

Key features

Google Data Studio is a customised reporting and dashboard solution that allows you to collect data from various sources and visualise it in real-time.

Google Data Studio integrates with all Google-owned platforms natively, including Google Ads. This will let you track the effectiveness of each of your Google Ads campaigns, ad groups, and keywords.

This tool comes preloaded with over 40 templates so you can speed up your reporting process. You have enough options to experiment with anything – colours, fonts, size, and labels. Google Data Studio reports are interactive and can be shared with other parties easily.

One downside of using Data Studio is that, as a free tool, there's no customer support/success if you need assistance. If that's something you value, take a look at some other Data Studio alternatives like DashThis, Databox, or Klipfolio instead,

Pricing

Google Data Studio is available for free.

6. Raven Tools

Best suited for: agencies and non-client focused marketers who wish to perform reporting, keyword research, and social media management with one single tool

Free trial: yes, 7 days. Sign up here.

Starting price: from $39/month

raven tools ui

Key features

Raven Tools is a white-label digital marketing solution for PPC and SEO reporting, marketing analysis, website auditing, and keyword research.

Raven Tools integrates data from more than 30 marketing tools and services, including Facebook ads, Google ads, Google Analytics/Search Console, Instagram ads, and many more.

With this tool, you can create custom PPC reports from scratch and get all your PPC advertising channels consolidated on a single board. In that way, you can discover the most cost-effective channel and make budget changes in your campaigns based on real-time data. Additionally, you can automate your reporting to track your PPC performance every week/month with ease.

Pricing

Raven Tools offers 5 subscription plans: Small Biz, Start, Grow, Thrive, and Lead. The ‘Small Biz’ plan costs $39 per month (billed annually) or $49 per month (billed monthly). See full pricing here.

7. Report Garden

Best suited for: agencies who are looking for an easy and automated PPC reporting solution

Free trial: yes, 14 days. Sign up here.

Starting price: from $89/month

report garden ui

Key features

Report Garden is a multi-channel dashboard and reporting solution to generate and automate client reporting and optimise your PPC marketing efforts.

Setting up reports and widgets on Report Garden takes minutes and linking accounts is simple, thanks to its clean and easy-to-understand interface.

Custom calculations are another feature of Report Garden. Based on a specified formula, it’s possible to create your own custom calculations to better interpret data and align your reports to your clients’ measures.

With Garden Report, your reports can be scheduled out weekly/monthly so when a client demand reports once every two weeks, a quick schedule can be updated and the tool will send out the report to your client.

Pricing

Garden Report offers 4 subscription plans: Basic, Standard, Professional, and Agency. The ‘Basic’ plan starts from $89 per month and allows you to create 10 dashboards. If you want to integrate with Facebook advertisements, you'll need to upgrade to the $149 per month ‘Standard' plan. View full pricing here.

8. Swydo

Best suited for: agencies and small businesses who need custom reporting templates for ads campaigns

Free trial: yes, 14 days. Sign up here.

Starting price: from $39/month

swydo UI

Key features

Swydo is a marketing analytics and automation solution to create PPC reports and dashboards.

Swydo’s user-friendly interface allows you to create PPC reports for Facebook, LinkedIn, Google, Twitter, and AdWords campaigns. If Swydo doesn’t offer the integration you’re looking for, you leverage its Google Sheets integration to incorporate third-party data.

It’s a great tool to bring all your marketing data together to quickly create powerful reports customized to meet your clients’ needs. Once you’ve set up a report, you can automatically schedule and send that report out as frequently as you wish.

Pricing

Swydo pricing starts from $39 per month for 10 data source integrations and it offers unlimited users, dashboards, and reports. View full pricing here.

9. Agency Analytics

Best suited for: PPC specialists or agencies who need a budget-friendly solution to develop automated dashboards with less manual work

Free trial: yes, 14 days. Sign up here (no credit card required).

Starting price: from $8.33/month (per client)

agency analytics ui

Key features

Agency Analytics is an SEO and marketing dashboard solution that lets you monitor all of your client's marketing channels in one seamless dashboard. It integrates with over 60 channels, including PPC channels such as Facebook ads, Google ads, Twitter ads, ad many more.

Its automated client reporting is a great solution for PPC agencies. This helps agency clients understand what PPC campaigns are performing well based on daily/weekly/monthly data, eliminating the time-consuming process of compiling data from a broad range of sources.

Agency Analytics reports are fully customisable. With its drag and drop report builder and pre-built report templates, you can easily tweak any parameter and modify reports.

Pricing

Currently, 3 plans are available on Agency Analytics: Freelancer, Agency, and Enterprise. The ‘Freelancer’ plan starts from $8.33 per month (billed annually) or $10 per month (billed monthly). All Agency Analytics plans come with unlimited reports and 60+ integrations. View full pricing here.

10. Opteo

Best suited for: businesses who spend their budget mostly on Google ads and need to manage and optimise their campaigns

Free trial: yes, 1 month. Sign up here.

Starting price: from $99/month

opteo UI

Key features

Opteo is a Google ads campaign management and optimisation tool to make Google ads more effective and maximise PPC efforts with data-driven improvements.

With Opteo's user-friendly ad writing tool, you can split test your ad creative to enhance performance and generate new text advertisements.

Opteo continually evaluates your ads to see which ones are the most effective. When the tool has gathered enough data to make a statistically sound decision, it will urge you to remove or replace the underperforming advertising.

Connect with Google Analytics, and understand your ad performance in terms of overall website traffic. Opteo’s Google ads reports give you access to key metrics that point to the performance of your campaigns, ad groups, and keywords selected for them.

Pricing

Opteo offers 4 subscription plans: Basic, Professional, Agency, and Enterprise. The ‘Basic’ plan costs $99 per month and allows you to benefit from $50.000 ad spend per month and live chat support. View full pricing here.

PPC reporting shouldn't be a hassle

PPC reporting requires effort, time, and investment. It can all be tanked by reporting mistakes that can leave negative impacts on your PPC campaigns. Bring as many disparate data sources under one roof as possible and build relationships between the data for effective reporting. The above tools will allow you to capture the data from your PPC channels and aggregate it into KPIs to get a high-level signal of the health of specific ad metrics.

About the author

Pasha Abdulov

Pasha is a full-time content marketer and writer. With over 2 years of experience in content strategy and SEO, he crafts educational content on SaaS marketing and analytics tools to help marketers grow and succeed. When he's not hard at work, odds are Pasha’s spending time with his family, jogging, or reading about emotional intelligence, leadership, and productivity.