12 Best SEO Dashboard Software For Reporting [Free & Paid]

SEO dashboards are the perfect way to reduce time spent reporting, and keep clients/colleagues in the loop on SEO KPIs easily.

With SEO reporting dashboards, the process of collecting data is automated, so you buy back a big chunk of time when preparing SEO reports for clients.

As a content marketer, I’ve tried various SEO dashboard software. In this article, I’ll introduce you to the best 12 SEO dashboard tools you can try for different purposes & budgets.

Let's get rolling!

Here are the 12 best SEO dashboard software tools

  1. DashThis
  2. Whatagraph
  3. SE Ranking
  4. Databox
  5. Serpstat
  6. Dragon Metrics
  7. Google Data Studio
  8. Klipfolio
  9. Seobility
  10. SeoPoz
  11. Majestic SEO
  12. AccuRanker

Keep scrolling to get the details & pricing for each dashboard tool!

1. DashThis

Best suited for: marketers and agencies to create and automate SEO dashboards quickly

Free trial: yes, 15 days. Sign up here.

Starting price: from $33/month

dashthis interface

Key features

DashThis is a super simple tool for making & sharing marketing dashboards. It works perfectly for SEO reporting, and if you choose, you can pull in marketing KPIs from other channels too for a complete picture.

It's kind of like Google Data Studio, but supercharged: with native integrations to popular SEO tools like Ahrefs, Semrush, and Moz (as well as Google Analytics/Search Console), plus with amazing support that you don't get with free tools.

It has a drag-and-drop interface that doesn't require any experience to use, and they even have SEO report templates so you can get started in a few clicks.

DashThis is really good for teams & agencies. You can have unlimited users in the account, and you can create multiple dashboards; i.e. one for each client. You can add white label features like logos/color schemes.

Dashboards are shareable, so that colleagues or clients can check KPIs anytime by visiting a link (without logging in). You can add your own subdomain to that URL for white labeling too (e.g. reports.yourcompany.com)


DashThis offers 4 plans: Individual, Professional, Business, and Standard. The ‘Individual’ plan costs $33/month (paid annually) or $39/month (paid monthly), with unlimited users and integrations. View pricing here.

2. Whatagraph

Best suited for: established agencies and in-house marketers who frequently report on SEO results through reports and dashboards

Free trial: yes, 7 days. Sign up here

Starting price: from $199/month

Key features

Whatagraph is a marketing reporting tool that allows you to report on any marketing activity using some of its 40+ data sources. When it comes to SEO, it’s a great way to build reports and dashboards for your clients or even for your in-house manager to show your progress on the recent SEO campaigns.

Whatagraph integrates with the most important SEO tools of today, including Google Analytics, Google Search Console, Ahrefs and SEMRush. Just connect your data sources to your Whatagraph account and you’re good to go.

You can build a dashboard from scratch if you want full control over what the client needs to see. Alternatively, there are SEO dashboard templates that you can grab and have all the key metrics and information displayed in one place.

Moreover, you can create cross-channel reports and combine SEO with social media, PPC or some other channel. Just add and remove widgets as you see fit. There’s plenty of customization options included, as well as the option to use white labeling for your clients.


There are currently three pricing plans available. Professional starts at $199 per month and gives you access to 25 data sources for 5 users, while Premium gives you 50 data sources for 10 users. If you still want more, you can reach out to get a Custom plan for your business needs. View full pricing here.

3. SE Ranking

Best suited for: SEOs looking for an affordable all-in-one SEO platform with great white label reporting

Free trial: yes, 14 days. Sign up here

Starting price: from $18.70/month

se ranking UI

Key features

SE Ranking is an all-in-one SEO platform that covers a range of SEO tasks. You can think if it as a lower cost Ahrefs alternative.

It has tools for:

  • SERP tracking / keyword rankings
  • Backlink monitoring & analytics
  • Competitor research
  • Keyword research & content planning
  • Technical SEO auditing
  • And of course, reporting

Reporting is particularly good in SE Ranking, which is why the tool is in this list. It has a super nice white label report builder that's on a par with tools like Semrush which are double or triple the price.

You can connect to Google Analytics & Search Console to provide a holistic view of rankings, traffic and conversions & other SEO data (e.g. site audit issues, backlinks) all in one place.


3 plans are available on SE Ranking: Essential, Pro, and Business. The ‘Essential' plan costs $18.70/month (paid annually) or $23.40/month (paid monthly) for tracking up to 250 keywords. Pricing scales based on a number of factors. View full pricing here.

4. Databox

Best suited for: similar to DashThis above, but with a free version available

Free trial: yes, plus free version available. Sign up here.

Starting price: from $72/month (+$250 for white label features)

databox ui

Key features

Databox is a reporting solution that allows you to build custom dashboards collecting data from multiple sources. It pulls your KPIs together into a shareable dashboard, similar to DashThis above. It has a free version available though, which allows 3 data connections, and could be worth looking at if you're looking for a free tool.

Firstly, Databox integrates with Google Analytics and Search Console, giving you an in-depth view of keyword rankings, clicks by search queries, landing page performance, positions by pages and queries, and conversions.

With its ‘SEO Overview’ dashboard, you can detect the errors that negatively impact your website’s search engine performance, such as broken links and blocked webpages, and make necessary improvements.

White labeling is available with Databox, but it comes at a higher cost vs. DashThis. See also: Databox alternatives.


Databox offers 4 plans: Free, Starter, Professional, and Performer. The ‘Free’ plan is limited to only 3 data source connections only. See full pricing here.

5. Serpstat

Best suited for: digital marketers and small businesses who need to track high volumes of keywords and perform SERP tracking at scale

Free trial: Yes. Sign up here.

Starting price: from $45/month

serpstat interface

Key features

Serpstat is a tool for building SEO campaigns through extensive keyword research and website analysis.

Its organic keywords report is very useful as it shows a list of every single keyword that a website is ranking for.

Serpstat's competitor analysis report helps discover relevant competitor businesses, the analysis of their most popular pages, the keywords they use for promotion, and the estimation of a site's budget and organic traffic.

Furthermore, its page audit report identifies the errors on the analysed pages and provides recommendations for correcting them. You can also analyse your competitor pages and compare their optimization level to a similar page on your website.


Serpstat has 5 plans: Lite, Standard, Advanced, Enterprise, and Custom. The ‘Lite’ plan costs $55/month (billed annually) or $69/month (billed monthly). View full pricing here.

6. Dragon Metrics

Best suited for: marketers and medium to large agencies who need an all-in-one SEO solution with a dashboard, reporting, and rank tracking capabilities

Free trial: yes, 30 days. Sign up here.

Starting price: from $82/month

dragon metrics ui

Key features

Dragon Metrics is an SEO platform with a lot of toolsets, including reporting and dashboarding, on-page optimisation, rank tracking, competitive analysis, and keyword research.

Its Google SEO search report gives you detailed information on the keywords any site ranks for on Google. Enter up to 6 websites to compare performance and uncover keywords that your rivals rank for but your website isn’t.

You can integrate Dragon Metrics with Google Search Console and see the full potential of your organic search with powerful filtering options.

Thanks to its flexible templating system, it’s quick to build customised reports for multiple clients at once and have them delivered automatically on a recurring basis.


5 plans are currently available on Dragon Metrics: Starter, Basic, Standard, Pro, and Enterprise. The ‘Starter’ plan costs $82/month (billed annually) or $99/month (billed monthly) and it allows you to crawl 100.000 URLs. To benefit from white-labeled reports, you’ll have to upgrade to the ‘Basic’ plan. See full pricing here.

7. Google Data Studio [FREE]

Best suited for: marketers who need a free SEO reporting and dashboard tool

Starting price: Free. Sign up here.

Google Data Studio for seo

Key features

Google Data Studio is a reporting tool to integrate real-time data to build interactive dashboards with calculated fields.

Google Data Studio integrates with all Google-owned platforms natively, including Google Analytics and Search Console, giving you important insights into how well your website is ranking for specific keywords.

With a library of SEO report templates to choose from, you can be up and running quickly. Manage access to your dashboards by granting your team members or others outside your organisation, the right to edit or view with just a few clicks. You can easily embed your SEO dashboard in your newsletters, emails, websites, and articles.


Google Data Studio is available for free.

8. Klipfolio

Best suited for: creating multi-channel KPI dashboards

Free trial: offers freemium version. Sign up here.

Starting price: free. Paid plans from $99/month

Klipfolio SEO Dashboard Software

Key features

Klipfolio is a reporting and dashboard solution with extensive pre-built visualizations, real-time dashboards, agency solutions, and data-source connections for various databases.

Klipfolio integrates with marketing tools, including Google Analytics and Search Console, giving you the most accurate information on your visitors, their location, and landing page traffic.

Klipfolio allows you to create your own unique metrics via calculated fields, so you get insights tailored to the requirements of your SEO project.


4 plans are available on Klipfolio: Free, Plus, Pro, and Custom. The ‘Free’ plan comes with unlimited dashboards and up to a 2-month date range window. View full pricing here.

9. Seobility

Best suited for: SEO specialists and agencies who need to watch keyword rankings closely and perform extensive backlink analysis

Free trial: offers a freemium plan. Sign up here.

Starting price: free. Paid plans from $40/month

seobility ui

Key features

Seobility is an SEO software that you can use for reporting, rank tracking, keyword research, and backlink analysis.

Seobility’s SEO audit dashboard is a great place to see technical errors and on-page SEO issues (missing titles or meta descriptions, images without alt attributes) that hold your content back from top search engine rankings.

With its ranking check report, you'll see your website's precise ranking for the provided keyword, as well as a comprehensive overview of Google's top 100 search results, including a glimpse of each SERP snippet.


3 plans are available on Seobility: Basic, Premium, and Agency. With the ‘Basic’ or free plan, you can crawl 1000 pages. See full pricing here.

10. SeoPoz

Best suited for: marketers and freelancers needing quick insights into the website performance and keyword ranking

Free trial: offers a freemium plan. Sign up here.

Starting price: free. Paid plans from $9/month

seopoz UI

Key features

SeoPoz is an SEO reporting, dashboard, and rank tracking solution to find out how well your SEO strategy is performing.

With a SeoPoz dashboard, you can have a complete report on the traffic, ranking keywords, and backlinks to your website. It also makes it simple to review analytics data from several perspectives, such as keyword rankings in various search engines or real-time insights into organic site traffic.

Its SEO ranking report involves important SEO metrics you need to track, including click-through rate (CTR), engagement metrics, and conversions.

Furthermore, SeoPoz allows for sending out weekly emails automatically so you can keep track of sudden drops or rises in your rankings, notifying you if content or keywords need extra attention.


SeoPoz offers a freemium plan with no limit on dashboard usage and data export in PDF or Excel file formats. There’re 2 paid plans on SeoPoz: Standard and Premium. The ‘Standard’ plan costs only $9 per month and offers white-label features and unlimited keyword traffic reports. See full pricing here.

11. Majestic SEO

Best suited for: SEO specialists and media analysts who need an instant summary of any website’s backlink profile

Free trial: offers a freemium plan. Sign up here.

Starting price: free. Paid plans from $41.67/month

majestic seo UI

Key features

Majestic SEO is a backlink SEO software that allows you to uncover opportunities for backlink collaboration with other websites. Its ‘Site Explorer Summary’ report is where you can see an in-depth overview of any website’s link profile.

Majestic also provides a range of other data management options such as data extraction from any report, monitoring of a specific target over time, and integration with Google Search Console, which are important for generating value from your SEO efforts.

Additionally, with its ‘Comparisons and Discovery’ report, you can access the website comparisons data which are useful both for benchmarking and extracting backlinks opportunities.


Majestic SEO offers 4 plans: Free, Lite, Pro, and API. The paid plan starts from $41.67/month (billed annually) or $49.99/month (billed monthly). See full pricing here.

12. AccuRanker

Best suited for: SEO professionals and agencies who need a solid SERP tracking and analytics software

Free trial: yes, 14 days. Sign up here.

Starting price: from $99/month

accuranker ui

Key features

AccuRanker is a comprehensive SERP tracking and competitor analysis solution.

With its keyword research feature, you can see what your competitors are indexed for on every page and category level. Its ‘SERP History’ report enables you to get a holistic view into which SERP features generate traffic to your website, so you can optimise your SEO efforts.

It offers classic integrations, making it easy to connect and share data among other platforms, including Google Data Studio, Google Analytics, and Google Search Console.

Additionally, AccuRanker lets you enter any location to see how your keywords are ranking within a street, city, or county. This is perhaps one of the most noteworthy features of AccuRanker.


AccuRanker has transparent pricing: for $99/month, you get to track 1000 keywords. The more keywords you wish to track, the more you’ll pay. View full pricing here.

Over to you!

So, there you have it. These are my top picks for the best SEO dashboard software in the market. I understand that the decision may be difficult because all these tools are equipped with various striking features. Yet, I hope that the info I provided can ease the selection process for you.

About the author

Pasha Abdulov

Pasha is a full-time freelance writer. With over 3 years of experience in content marketing and SEO, he crafts long-form technical and SEO content on SaaS analytics, reporting, and data management. When he's not hard at work, odds are Pasha’s spending time with his family, jogging, or indulging in his favorite pastime of reading detective fiction.