If you want (or need) to set some SEO objectives for upcoming projects, you're in the right place. Whether you're pitching to get more clients or figuring out focus areas for an internal team, the fundamentals are similar. SEO can be a broad discipline, and you can't work on everything at once. Having (& communicating) your objectives & their importance will improve focus, results, and it'll help...
Ahrefs is a solid tool, but it isn't for everyone. Here's 8 alternatives that suit different needs, having: a cheaper price, fewer features, or more features.
LinkedIn's own ads manager is okay, but it has some limitations. There are additional tools out there which can help you to do things like: View all your campaigns in one dashboardProduce white label LinkedIn ads reportsCombine your LinkedIn ads data with other marketing KPIsShare ads data more easily (without messing around with LinkedIn user permissions)Automate email updates/reporting…...
Clearscope & SurferSEO have similar fundamental features for content optimization, but the reasons to buy each can be quite different. Here's what you need to know.
Frase is a great AI tool for content optimization, planning, and analysis. The features work well, and the price is reasonable. As with anything though, it's not for everyone. Some tools have better content editing features, some add different SEO features altogether, some cater better for enterprise use, and so on. If you want to shop around, you're in the right place. Here's some alternatives...
Clearscope is a great content optimization tool that hundreds of teams are using to write SEO-friendly content. What Clearscope offers ultimately is a simple SEO writing tool that helps your content rank better & faster. It’s a popular tool, and it’s one of the most well-established names in the content optimization space. Despite the value Clearscope offers to its customers, it isn’t necessarily...
In the content industry, analysis is the last divider between what performs and what doesn’t. Content analysis tools differ in both what they recommend and how they recommend it. Content analysis could refer to: How well optimized the content is for SEOHow many conversions the content is drivingAnalyzing engagement factors like time on page and return trafficHow well the content ranks in...
Software-as-a-service companies, or SaaS companies, are now a pretty big deal. In the US alone, by 2021 there were 15,000 SaaS companies serving 14 billion customers worldwide, according to Statista. There are so many out there that competition for screen time has achieved new heights. Marketing a product that isn't tangible is no easy job. Additionally, getting customers to pay a monthly...
Learn how to write SEO-friendly blog articles to rank higher and drive more traffic to your site. Here's 8 steps you can go through in your writing process.
I've been in SEO for almost 7 years now, and in that time I've wrote a ton of content myself, plus assigned a ton of content writing briefs to others. In this post I'll share 8 software tools that helps me & the teams I've worked in with writing & researching great SEO-friendly articles & landing pages (plus measuring performance!). Let's skip the fluffy introduction and get started. Here are the...