If you want your clients to understand the value of your SEO work (and stick around for a long time), you need to get good at reporting. Here's my advice for you.
Merging the goals of a content marketing strategy and SEO strategy depends a lot on solid content briefs. An effective content brief serves as a roadmap for content writers to produce content that is search-optimized while still allowing freedom for writing style and subject-matter input. I work with top SaaS brands to boost their organic traffic and hit KPIs with a solid SEO content...