Attribution models lie, but revenue doesn't. Having a revenue dashboard to check in on key growth metrics is the perfect source of truth for any starting or scaling company. Setting one up can be done pretty quickly, since it's mostly just about connecting data from one place to another. To create one, you have a few options. They are: Use a KPI dashboard tool (like Databox)Use a subscription...
If you want your clients to understand the value of your SEO work (and stick around for a long time), you need to get good at reporting. Here's my advice for you.
If you want (or need) to set some SEO objectives for upcoming projects, you're in the right place. Whether you're pitching to get more clients or figuring out focus areas for an internal team, the fundamentals are similar. SEO can be a broad discipline, and you can't work on everything at once. Having (& communicating) your objectives & their importance will improve focus, results, and it'll help...
LinkedIn's own ads manager is okay, but it has some limitations. There are additional tools out there which can help you to do things like: View all your campaigns in one dashboardProduce white label LinkedIn ads reportsCombine your LinkedIn ads data with other marketing KPIsShare ads data more easily (without messing around with LinkedIn user permissions)Automate email updates/reporting…...
Clearscope & SurferSEO have similar fundamental features for content optimization, but the reasons to buy each can be quite different. Here's what you need to know.
Frase is a great AI tool for content optimization, planning, and analysis. The features work well, and the price is reasonable. As with anything though, it's not for everyone. Some tools have better content editing features, some add different AI SEO tools altogether, some cater better for enterprise use, and so on. If you want to shop around, you're in the right place. Here's some alternatives...
In the content industry, analysis is the last divider between what performs and what doesn’t. Content analysis tools differ in both what they recommend and how they recommend it. Content analysis could refer to: How well optimized the content is for SEOHow many conversions the content is drivingAnalyzing engagement factors like time on page and return trafficHow well the content ranks in...
Software-as-a-service companies, or SaaS companies, are now a pretty big deal. In the US alone, by 2021 there were 15,000 SaaS companies serving 14 billion customers worldwide, according to Statista. There are so many out there that competition for screen time has achieved new heights. Marketing a product that isn't tangible is no easy job. Additionally, getting customers to pay a monthly...
Learn how to write SEO-friendly blog articles to rank higher and drive more traffic to your site. Here's 8 steps you can go through in your writing process.
New to the world of SEO tools? Here's a short overview of the different categories of SEO tools you're likely to run into, what they're for, and example tools.