Everyone loves Google Docs – it's the easiest way to create and edit content. Due to its collaborative features such as comments, feedback, and easy link-sharing, it's the editor of choice for most content creators. As far as blogging platforms go, WordPress is just as popular. The workflow for getting approved content from Google Docs to WordPress is still pretty annoying though. Simply...
How To Set & Track SEO Targets (A Strategist’s Guide)
Want to get better at setting meaningful SEO targets? Here's a step-by-step guide with examples from a Head of SEO Strategy.
7 Content Marketing Automations To Save Time & Boost ROI
What can be automated in your weekly content marketing workflows? Here's 7 ideas.
How To Ensure Content Quality Control: 7 Key Processes You Need
In the SEO & content world, there's a lot of chatter about content velocity. People are preaching the power of publishing high volumes of content, as fast as possible. It's a good strategy for achieving topical authority, ranking in competitive industries, learning quickly, and outpacing the competition. The problem though, is that quality can slip. Writing everything yourself is great —...
9 Proven Ways To Get More SEO Clients [Free & Paid Ideas]
Out of the ~7 years I've been doing SEO, 4 of them were in agencies. I've co-owned an agency, and worked as a strategist in a B2B SaaS SEO agency. In that time, I've been involved in selling SEO many times. From prospecting, to working on client proposals, closing deals, client acquisition strategy, and everything in between. Here's 11 actionable ideas (some free, some paid) to help you get more...
How To Set Up A Content Marketing Dashboard (+Free Templates)
As content marketers, our biggest challenge isn't always producing great content. Based on what I hear in communities, and content folks I speak to, their biggest struggle is to analyze content performance, and justify the value it provides. A content marketing dashboard is an excellent step towards being able to do this effectively. I'll share some proven ideas & methods that you can implement...
How To Set Up A Revenue Analysis Dashboard Quickly (3 Ways)
Attribution models lie, but revenue doesn't. Having a revenue dashboard to check in on key growth metrics is the perfect source of truth for any starting or scaling company. Setting one up can be done pretty quickly, since it's mostly just about connecting data from one place to another. To create one, you have a few options. They are: Use a KPI dashboard tool (like Databox)Use a subscription...
How To Create An SEO Report For Clients (+Free Templates)
If you want your clients to understand the value of your SEO work (and stick around for a long time), you need to get good at reporting. Here's my advice for you.
SEO Editing: A Step-by-Step Guide To Editing Content For SEO
SEO editing is a critical ingredient in your content’s ranking success. Here's a full step-by-step breakdown of the process, along with some pro tips from an SEO & content strategist.
SEO Objectives: 9 Ideas To Focus On (With Examples & KPIs)
If you want (or need) to set some SEO objectives for upcoming projects, you're in the right place. Whether you're pitching to get more clients or figuring out focus areas for an internal team, the fundamentals are similar. SEO can be a broad discipline, and you can't work on everything at once. Having (& communicating) your objectives & their importance will improve focus, results, and it'll help...