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Getting into search engine optimization, or SEO, isn’t just a job for most marketers. It’s an art form. It’s all about balance and finesse. Every year, Google creates new rules we need to follow which makes our jobs more of a challenge. On top of that, you need to make clients happy. Digital marketing agencies are everywhere and if you mess up, the client will take their money elsewhere. However...

Over the past couple of years, you might have noticed video transcripts popping up more and more on the internet. This is an important step for accessibility and also makes it much easier to watch videos on-the-go, but it also has another added benefit. Video transcripts are fantastic for SEO. In fact, if you produce video content and aren’t creating their associated transcripts, you’ve got a...

Backlinks are awesome. They drive traffic to your website, but, more importantly, pass on ranking signals, eventually leading to your website ranking on the top spots of Google. And ranking on top of everyone else just brings in more traffic, links, and even sales. Every website owner’s dream. But getting to that point is not easy. In fact, it can take years, depending on how saturated your niche...

New to the world of SEO tools? Here's a short overview of the different categories of SEO tools you're likely to run into, what they're for, and example tools.

Want to keep track of SEO changes on your website? Here's a beginner-friendly, step-by-step guide to help you get started using a monitoring software.

Want to monitor your keyword positions on Yahoo? Here's a beginner-friendly step-by-step guide with screenshots.

In this post, you'll learn how to track & analyze competitor traffic from organic & paid search, social media channels, referrals and more.