With so many popular PPC templates to choose from, finding the right one for your needs could take time. That is precisely why I’ve compiled this list of the top Google, Facebook, Instagram, LinkedIn, and Bing ads report templates that will save you time and report the findings like never before. How to use these PPC templates If you're looking for something completely free, look for Google Data...
Influencer Outreach Strategy: 4 Steps To Contact Influencers
Influencers are the modern key to launching and amplifying successful marketing campaigns. Unfortunately, reaching out to them and coming to an agreement is challenging if you’re not representing a famous brand. Waiting for a response from these social media pros can add extra stress to the overall pressure of building your marketing campaigns. There’s good news: plenty of tools and strategies...
5 Effective SEO Content Brief Examples (+Free Template)
Merging the goals of a content marketing strategy and SEO strategy depends a lot on solid content briefs. An effective content brief serves as a roadmap for content writers to produce content that is search-optimized while still allowing freedom for writing style and subject-matter input. I work with top SaaS brands to boost their organic traffic and hit KPIs with a solid SEO content...
9 Types Of SEO Data, Where To Find It, & How To Apply It
The days of marketers making decisions on guesswork and experience are gone. Every good marketing strategy can & should be based on data. SEO is the key to maximizing traffic to your website, so optimizing your website is a necessary start. But you can use SEO data to make better decisions in other areas. In this post, we dig into why SEO data is relevant and how you can use it to inform your...
Content Audits 101: How To Do It Right (In 6 Steps)
Businesses need to stay relevant in order to thrive. This applies to their content too. For this reason, they spend a lot of time and resources formulating content marketing strategies. Regularly churning out new content to keep consumers interested is one thing, but what about repurposing existing content? And what should they do with older, less relevant content? Is what they are putting out...
How To Make Digital Marketing Dashboards (+5 Best Tools)
To ensure that you aren’t wasting time and budget on a marketing plan that isn’t working, you need to track essential marketing KPIs with marketing dashboards. It's easy to get overwhelmed, though. Picking just a few yet important digital marketing KPIs to focus on can be difficult. In today’s post, I’m going to cover which KPIs you can include, how to make one step-by-step, and some recommended...
How To Optimize Content for SEO In 12 Simple Steps
There’s a push and pull that happens between SEOs and content marketers — the fight between creating content aligned with the brand that’s also optimized for SEO. As a content specialist working with SaaS brands, I know all about having to placate clients who think that SEO content is going to be too ‘SEO-y’. But you don’t need to compromise your brand or content marketing strategy to snag...
7 Essential Video Marketing KPIs You Should Measure
Do you know that video content accounts for over 82% of the internet traffic today? Videos are a popular content marketing form that everyone loves. People can't just get over consuming social media videos for any reason. Whether watching cryptocurrency videos on YouTube or short-viral clips on TikTok, people don't get tired of scrolling past a video at any hour. This obsession with video content...
What is Topical Authority? The Most Definitive Guide
Imagine you read a piece of shocking news in a newspaper. The news is so shocking that you doubt its credibility. What’s the first factor you’d take into account to accept or reject the news? Let me guess. The trustworthiness of the newspaper? Stick with me. Now, let's break down what constitutes the trustworthiness of the newspaper in your perception? Is it the reporter who broke the...
Using Video In SEO: 5 Benefits & 7 Beginner-Friendly Tips
Today, videos are one of the most popular marketing campaigns that will occupy more than 82% of the internet traffic in 2022. That said, video content makes a great promotional tool for businesses as many people search for videos when surfing the internet. Unlike other content marketing, videos are way more engaging because they satisfy people with both visual and sound elements. This means that...