25 PPC Reporting Templates (Free & Paid) For Every Channel

With so many popular PPC templates to choose from, finding the right one for your needs could take time. That is precisely why I’ve compiled this list of the top Google, Facebook, Instagram, LinkedIn, and Bing ads report templates that will save you time and report the findings like never before.

How to use these PPC templates

If you're looking for something completely free, look for Google Data Studio or Databox templates from this list. Data Studio is an entirely free tool, but comes without any customer support and a small learning curve. Databox is a freemium SaaS tool, with a decent free offering that can expand when you need it.

If you have a budget for reporting tools, there's several more options for you. Tools like DashThis, AgencyAnalytics, ReportGarden and others have great templates for most PPC channels. Generally, the price for these marketing dashboard tools tends to be per dashboard, or per client for agencies.

Setting up PPC reports in a dashboard is great because you can bring all your campaign data into one place (even cross-channel), and make it easily shareable, even when stakeholders don't have direct permissions in the ad account.

Either way, the general process will look like:

Choose a template –> sign up for the tool –> connect your ad accounts. Pretty straightforward.

1. Google Ads report templates

DashThis Google Ads report template

Free trial: yes, 15 days. Sign up here.

Starting price: from $33/month

Use this report template to monitor all your key Google Ads KPIs, across all your Google Ads campaigns, in one easy-to-understand shareable report. Some of the most important KPIs this report entails are campaign cost, clicks, ad performance, and conversion.

You can even integrate other marketing platforms you use like Facebook ads or LinkedIn ads, to compare different campaigns.

google ads dashthis

Google Data Studio Google Ads report template

Starting price: free to use

This is a free Google Ads report template by Google Data Studio. It gives you a high-level overview of your funnel, covering a wide range of KPIs, such as impressions, CTR, clicks, conversion rate, average CPC and CPM.

Using this template, you can filter KPIs by the campaign, ad group based, and keywords.

Google Data Studio Google Ads report template

Databox Google Ads report template

Starting price: free to use. Sign up here.

By connecting your Google Ads account, you’ll learn which ads generate the most engagement, how many times your ad was clicked on, and how much you pay for each click on your ad.

If you want to customize this template and add more KPIs, you can do so by using Databox’s Dashboard Designer which allows you to drag and drop KPIs and visualizations from any data source directly into your dashboard.

databox google ads

Reportgarden Google Ads report template

Free trial: yes, 14 days. Sign up here.

Starting price: from $89/month

This template is to combine valuable Google Ads data with beautiful visualizations, through which you’ll have a better overview of KPIs like clicks, impressions, CTR, average CPC, average position, and click conversion rate.

Its ‘Geo Performance’ section includes all performance metrics aggregated at the country or territory level. Any ads campaign must include keywords, and this template offers metrics-level visuals to assist you identify low-performing keywords.

report garden google ads

Whatagraph Google Ads report template

Free trial: yes, 7 days. Sign up here.

Starting price: from $199/month

Build a Google Ads report with Whatagraph and put these metrics like conversions and CPC at the center of your client report. Using this template, you can integrate with over 40 marketing platforms, including Google Analytics, Ahrefs, SEMRush, Facebook, MailChimp, and many others.

You can easily white-label your reports, making them align with your agency branding and style and customizing each report with your agency logo and colors.

2. Facebook Ads report templates

DashThis Facebook Ads report template

Free trial: yes, 15 days. Sign up here.

Starting price: from $33/month

This Facebook ads report template helps you monitor all your paid social media and campaigns and understand what works, and how to optimize future ads and budget. KPIs include: clicks, the amount spent, button clicks, unique CTR (link click-through rate), post comments, post engagement, and ad set.

dashthis facebook ads

Whatagraph Facebook report template

Free trial: yes, 15 days. Sign up here.

Starting price: from $199/month

Track all your Facebook ads KPIs and paid social media metrics in one place. Evaluate each Facebook ad performance by clicks, reach, ad engagement, and other metrics, and use the data to instantly determine if the ads are engaging your audience.

Simply connect the platforms you want to pull data from into your Facebook ads dashboard, and you’ll have other PPC platform data included in your Facebook ads report template.

Databox Facebook Ads report template

Starting price: free to use. Sign up here.

With this Facebook ads report template, you can discover your most popular ads and see which campaigns bring the highest ROI. Connect your Facebook ads account and you’ll learn how your ad campaigns are trending on a daily basis, how many clicks your ads receive, and how often people see your ads in their news feed.

Here’re some of the campaign metrics you’ll be able to monitor via this template: clicks, leads, and sales, CPM, CPC, CPL, return on ad spend (ROAS), and progress towards your campaign goals. Overall, this template allows you to track nearly 100 Facebook ads metrics.

databox facebook ads

AgencyAnalytics Facebook Ads report template

Free trial: yes, 14 days. Sign up here.

Starting price: from $10/month

Use this report template to effortlessly monitor everything you need without logging in and out of multiple accounts. Here’re some of the important metrics included in this dashboard: conversions, cost per conversion, impressions, reach, frequency, CTR, CPC, engagement, and three-second video views.

The beauty of this template is that it features ROI-based metrics, which is great for client reporting so your clients can see the real value your agency provides.

agency analytics facebook ads

Octoboard Facebook Ads report template

Starting price: free to use

Display all different kinds of leads, actions, cost per lead, and cost per action with Octoboard’s Facebook Ads report template. You can also configure individual widgets or whole reports to view data in historical graphs, values, and tables for the actions, such as app installs, commerce purchases, landing page views, completed registrations, custom pixel events, post saves, adds to wishlist, and many more.

3. Instagram Ads report templates

AgencyAnalytics Instagram Ads report template

Free trial: yes, 15 days. Sign up here.

Starting price: from $10/month

This report template is to monitor and report on your clients’ Instagram performance with a dedicated Instagram report template. Here are the 4 important sections you’ll get with this template: monthly summary, Instagram insights, Instagram feed, and Instagram ads.

agency analytics instagram ads

DashThis Instagram Ads report templates

Free trial: yes, 15 days. Sign up here.

Starting price: from $33/month

Measure your ad performance, optimize your brand awareness, and check your link clicks with this Instagram ads report template. These are the top 10 KPIs you may need to include in your report: ad clicks, conversion value, CPC, cost per 1000 people reached, ROAS, and conversion type.

You can also use other Integrations for your social media marketing, such as Facebook ads, Google ads, and LinkedIn ads.

dashthis instagram ads

Oviond Instagram Ads report templates

Free trial: yes, 15 days. Sign up here.

Starting price: from $74/month

This Instagram ads report template is perfect for any marketing agency who is looking to track the impact of their ad performance on their page engagement. Key metrics available in this template are reach, followers, impressions, and cost.

You’ll also have the ability to completely white-label your report with a custom domain and custom branding to match your corporate identity.

oviond instagram ads

4. LinkedIn Ads report templates

Whatagraph Linkedin Ads report template

Free trial: yes, 7 days. Sign up here.

Starting price: from $199/month

This LinkedIn Ads report template will let you create a LinkedIn ads dashboard to present accurate data on your ad spend, conversion rate, and CTR. You can evaluate your LinkedIn ads account and compare it to other digital marketing channels.

This template reports the search funnel's conversion data at each stage so you can see the percentage of people that became your customers after clicking on your ad or reacting to it.

LinkedIn Ads Report Template

Octoboard Linkedin Ads report template

Starting price: free to use

This LinkedIn ads template is perfect for marketing agencies who need to report on paid advertising on LinkedIn. The dashboard covers the following metrics: clicks, impressions, CTR, CPC, and LinkedIn PPC spend.

Using this template, you can also integrate with other PPC platforms, including Facebook ads, Bing ads, and Google ads.

octoboard linkedin ads

ReportingNinja Linkedin Ads report template

Free trial: 15-day free trial. Sign up here.

Starting price: from $20/month

Use this template to monitor the campaigns’ results by including specific KPIs to help your clients make well-informed decisions. Depending on your needs, you can select and customize widgets from its library or develop your own KPIs by selecting the desired metrics. 

The client or agency logo can be incorporated in this report template, but you can also apply your own branding by customizing elements like the font color and size or the colors used in graphs.

reporting ninja linkedin ads

Oviond Linkedin Ads report templates

Free trial: yes, 15 days. Sign up here.

Starting price: from $74/month

Get an overview of the performance of your LinkedIn ads campaigns with this template and update your campaigns accordingly to maximize their performance. The key metrics available in this report template include impressions, clicks, engagements, impressions by industry, and impressions by job seniority.

oviond linkedin ads

Metrics Watch Linkedin Ads report template

Free trial: 14-day free trial. Sign up here.

Starting price: from $290/year

You can track the LinkedIn ad metrics your clients really value. Here are a few examples of what you can track with this template: cost, clicks, and CPC. It’s also possible to integrate other marketing platforms to build the perfect report for your clients in a matter of minutes. 

This template can be further customized to fit your needs and can be delivered automatically to your clients.

Databox Linkedin Ads report template

Starting price: free to use

This template helps you find out how many times your ad was shown to LinkedIn users, how much you spent on Linkedin advertising last month, and what the engagement rate for your Linkedin ad looks like.

The key metrics available in this report template include impressions, clicks, and conversions, cost analysis (cost per impression, cost per lead, cost per conversion), message ad performance, engagement by ad, ad group, and ad campaign.

databox linkedin ads

5. Bing Ads report templates

DashThis Bing Ads report template

Free trial: yes, 15 days. Sign up here.

Starting price: from $33/month

See all your Bing ads data in one perfect dashboard — either on its own or compared to all your other PPC advertising data.

Here are some of the most important KPIs included in this template: average CPC, conversion rate, cost per conversion, ROAS in $, top keywords, and average position. If you wish to have a more inclusive view of your data, you can consider the integrations with Facebook ads, Google ads, and LinkedIn ads.

Whatagraph Bing Ads report template

Free trial: yes, 7 days. Sign up here.

Starting price: from $199/month

Key performance metrics show how your different Bing Ads campaigns and line items performed. The KPIs available in this report template include conversion rate, CTR, cost per click, impressions, cost per conversion, and revenue.

Use this white-labeled template for daily, weekly, or monthly Bing ads analytics reporting.

Whatagraph Bing Ads

Reporting Ninja Bing Ads report template

Free trial: 15-day free trial. Sign up here.

Starting price: from $20/month

Don’t struggle through ads manager or downloading spreadsheets to evaluate ads performance. Just use this report template to track conversions, clicks, impressions, and cost at a granular level.

You may directly add filter conditions to widgets and create reusable filters on several widgets.

reporting ninja bing ads

Swydo Bing Ads report template

Free trial: 14-day free trial. Sign up here.

Starting price: from $39/month for 10 data sources

Monitor KPIs like clicks, costs, conversions, and more with ease. Take advantage of the library of key metrics and widgets available, or customize your data point based on your client’s objectives.

Using this template, you can bring all your PPC, SEO, and social media data together to see a comprehensive view of your marketing efforts.

swydo bing ads

Octoboard Bing Ads report template

Starting price: free to use

This is a Bing Ads PPC template for building online dashboards that covers advertising analysis. It covers the following key metrics: impressions, clicks, CTR, CPC, total spend, keywords, pages, and device rankings.

You can integrate this template with other PPC platforms, such as Facebook ads, Google ads, and LinkedIn ads.

octoboard bing ads

About the author

Pasha Abdulov

Pasha is a full-time content marketer and writer. With over 2 years of experience in content strategy and SEO, he crafts educational content on SaaS marketing and analytics tools to help marketers grow and succeed. When he's not hard at work, odds are Pasha’s spending time with his family, jogging, or reading about emotional intelligence, leadership, and productivity.