AuthorJessica Day

Jessica Day is the Senior Director for Marketing Strategy at Dialpad, a leading platform for offering modern phone systems for business that takes every kind of conversation to the next level—turning conversations into opportunities. Jessica is an expert in collaborating with multifunctional teams to execute and optimize marketing efforts, for both company and client campaigns. Jessica has also written for domains such as Cleverism and Neal Schaffer.

Content Audits 101: How To Do It Right (In 6 Steps)

Businesses need to stay relevant in order to thrive. This applies to their content too. For this reason, they spend a lot of time and resources formulating content marketing strategies. Regularly churning out new content to keep consumers interested is one thing, but what about repurposing existing content? And what should they do with older, less relevant content? Is what they are putting out...