To make the most of your Facebook advertising budgets, you need to have the right metrics and intelligence to optimise your campaigns for better performance and ROI.
The Facebook Ads Manager alone often isn't good enough for sharing easily digestable reports.
In this article, I’ll introduce you to 8 Facebook ad reporting tools that’ll allow you to save time on reporting, and increase the effectiveness of your Facebook advertising budgets.
Why would you need a Facebook ads reporting tool?
Facebook already has its own built-in ads manager, with which you can create ad campaigns and see results for all your Facebook ad sets. Although it allows you to view how all your campaigns are doing, Facebook ad manager has its limitations.
There can be several benefits to having a separate reporting tool:
1. Format. The default reporting dashboard isn't super easy to digest. The tools in this list generally allow for easier report building, which lets you pick & choose which metrics are important, and how exactly to display them.
2. Shareability. It isn't easy to share Facebook ads reports from the Ads Manager. Many tools here, like DashThis for example, allow for shareable dashboard links & other tools to make things quicker & easier.
3. White labelling. For agencies & freelancers, brandable reports look more professional. There's no built-in white label features in the Ads Manager.
4. Bugs & support. Facebook Ads Manager is renowned for having terrible support, and occasional bugs too. Third party tools have smaller dedicated teams that can actually help you out when needed.
Here are the 8 best Facebook ads reporting tools
- DashThis
- Smartly.io
- Swydo
- Adzooma
- Madgicx
- Revealbot
- AdEspresso
- Scalify
1. DashThis
Best suited for: marketers and agencies who need to create & share Facebook ad dashboards easily
Free trial: yes, 15 days. Sign up here.
Starting price: from $33/month
Key features
DashThis is a reporting tool for marketers and digital agencies to create dashboards for Facebook and other social media ad campaigns. It also works for other channels, so you can pull all of your KPIs together in one marketing dashboard tool.
DashThis is well-known for its ease of use and simple setup process. You won’t face any difficulties setting up a dashboard for ads reporting, unlike Facebook’s default ad manager.
Secondly, DashThis reporting is completely automated – you don’t need to fetch key metrics in your Facebook ads manager and copy-paste in excel spreadsheets, as the entire process is automated so you can see your campaign performance at a glance.
DashThis makes report sharing easier too. It's possible to generate a shareable link so that teammates (or clients) can check KPIs anytime easily. It also allows you to schedule your reports to be delivered to your clients on a recurring basis via email.
Pricing
DashThis offers 4 pricing plans: Individual, Professional, Business, and Standard. The ‘Individual’ plan costs $33 per month (billed annually) or $39 per month (billed monthly). All DashThis plans offer unlimited users and integrations. See full pricing here.
2. Smartly.io
Best suited for: mid-sized to large companies who need to optimise all aspects of multichannel social ad strategies at scale
Free trial: No
Starting price: €5000/month
Key features
Smartly.io is a tool that allows advertisers to test, optimise, and automate their multichannel social ad strategies. It’s a platform that combines media and intelligence into a single platform, empowering brands to create better ads and handle campaign management.
With Smartly.io, you can track performance and obtain actionable insights with a consolidated view across all social platforms. Furthermore, its third-party data integrations and custom-defined KPIs let you go beyond native ad platform measurement limitations.
Smartly.io is capable of automatically targeting audiences with customised ad variations. This feature lets you show your Facebook campaigns to additional people who would get you more or cheaper results.
It also comes with AI-powered optimization to hit performance goals. By combining Facebook’s campaign budget optimization with Smartly.io’s predictive budget allocation, you can maximise results by allocating budget across ad sets and campaigns via first- and third-party data.
Pricing
Smartly.io’s pricing model is based on per feature. If your monthly ad spend is less than €100.000, the estimated monthly fee will be €5000. See full pricing here.
3. Swydo
Best suited for: small businesses who need custom reporting templates for Facebook ads campaigns
Free trial: yes, 14 days. Sign up here.
Starting price: from $39/month
Key features
Swydo is a tool for campaign monitoring, automation, and PPC reporting via a unified portal.
Swydo’s intuitive interface allows you to create easy-to-understand PPC reports for campaigns running on Facebook in just minutes. You can also customise a pre-defined template and can save it to use for other clients.
Once you’ve built a report, you can schedule and deliver that report automatically as frequently as you wish – monthly, weekly, or daily. Swydo lets you share your reports via PDF or use its online HTML report option.
Swydo makes it easy for you to visualise and analyse what’s happening in your clients’ campaigns over time. You can easily compare KPIs to get insights and monitor trends across any time period and combine 2 metrics from the same data source to calculate an entirely new custom metric for your reports.
With Swydo’s white-labelling feature, you can customise reports, URLs, and emails to demonstrate your branding with a complete white label solution.
Pricing
Swydo offers only 1 subscription plan that starts from $39 per month that comes with unlimited users, dashboards, and reports. See full pricing here.
4. Adzooma
Best suited for: marketers with a low budget who are looking for ads reporting tool with a simple user interface
Free trial: yes. Sign up here.
Starting price: from £41
Key features
Adzooma allows you to easily set up, monitor, and manage your Google, Facebook, and Microsoft advertising campaigns all in one place. With Adzooma’s free score report, you get access to overall performance score, insights, and actionable next steps so you can understand what’s working with your campaigns and where you can improve.
Based on your marketing objectives, the tool creates ads that run automatically on an ongoing basis, allowing you to create customised advertising campaigns at scale and saving your time.
Adzooma’s PPC performance report templates provide a holistic view into the pay-per-click performance of your promoted Facebook content. Some key metrics available in the Adzooma performance report template include the average cost for each click, the ratio of ad clicks to impressions (avg. CTR), the number of people who saw your ads at least once, and how much you pay per lead or customer (CPA).
Lastly, its customizable reporting capability lets you take control of your agency’s branding with fully white-labelled dashboards.
Pricing
Adzooma offers a free plan ‘Essentials’. But as you grow, you can upgrade to the ‘Plus’ plan that starts from £41 per month (billed annually) or £69 per month (billed monthly). With this premium plan, you can benefit from over 80 automation templates to save time and advanced SEO insights. See full pricing here.
5. Madgicx
Best suited for: small businesses who are looking to have a detailed overview of Facebook ads performance metrics
Free trial: yes, 7 days. Sign up here.
Starting price: from $33/month
Key features
Madgicx is a full-stack advertising platform built to help businesses of all sizes manage ad optimization through custom automation and campaign overviews and automate their media-buying processes.
The first important feature of Madgicx is that it comes with AI-powered audiences based on an advanced BI model which ensures that the right audience sees your advertisements.
Secondly, its Ads Manager lets you discover low-performing assets and decrease your budgets. The beauty of this feature is that you can change multiple assets at once. You can even decrease/increase your budgets by percentage, which frees you from the manual work of adjusting each asset's budget separately.
Another noteworthy Madgicx feature is its automated reporting capability. With that feature, you can impress your clients with consistent reporting as you can send daily/weekly/monthly reports and set the exact time you want to deliver them.
With Facebook ad dashboards you’ll have a bird’s-eye view of your Facebook advertising. These dashboards allow you to have your data segmented into funnel stages so you can take a more detailed look at your performance and maintain an efficient budget allocation across the funnel all the time.
Pricing
Madgicx pricing is based on the user's ad spend and offers 3 subscription options: monthly, quarterly, and annual. The ‘All-in-one’ plan starts from $33 per month (billed annually) or £55 per month (billed monthly) and is a good option if you want to enjoy everything Madgicx offers including targeting, automation, analytics, and ad management. See full pricing here.
6. Revealbot
Best suited for: small and mid-sized businesses that want to have a 360-view of budget spending
Free trial: yes, 14 days. Sign up here.
Starting price: from $83/month
Key features
Revealbot is an AI-powered digital ads automation, optimization, and management tool.
Its automation capabilities are more flexible than Facebook's native automated rules, leading to better advertising results and time savings. Thanks to its drag-and-drop interface, the tool lets you build automation as complex as you need.
Unlike Facebook’s native automated rules, Revealbot allows you to set the precise time frame you need – you can select “last [x] hours” starting from the current hour to the last 24 hours or you can even make your own custom timeframe which will come handy while creating a specific window of time.
With Revealbot’s scheduled reports, you can update your team daily and show the results to your clients and stakeholders. Also, you don’t need to check on your campaigns all the time because you can get a Slack notification from Revealbot.
Finally, Revealbot allows you to reuse campaign templates with pre-set settings and streamline the process of launching large advertising campaigns. You only need to upload images/videos in bulk to automatically create ad variations.
Pricing
Revealbot pricing is based on monthly ad spending. The monthly fee starts from $83 per month (billed annually) or $99 per month (billed monthly) if your ad spending is up to $10K. All plans come with unlimited ad accounts, live chat, Google sheets integration, Slack integration, bulk creation, and reports. See full pricing here.
7. AdEspresso
Best suited for: agencies and small businesses who are looking to test different ads from a single panel
Free trial: yes, 14 days. Sign up here.
Starting price: from $49/month
Key features
AdEspresso is a tool to manage and automate both social media advertising and PPC campaign efforts.
In the first place, AdEspresso supports Facebook, Instagram, and Google Ads campaign creation, eliminating the hassle of switching from one platform to another as you can create all your advertising campaigns from a single place.
With its analytics capabilities, you’ll see how your Facebook ads perform and receive individual results for all the conversions you’re tracking for your Facebook campaigns.
Facebook ads optimisation is important and there are some elements you should watch out for. AdEspresso’s campaign optimization feature will give you actionable in-app tips on a daily basis that allow you to stop underperforming campaigns and redirect budgets towards better-performing ones.
Furthermore, AdEspresso’s report generator will help you create PDF reports for your Facebook ads. Just select the campaigns you want to report on, drag/drop the metrics into your report, decide how you want them shown (line, column, or pie chart), and that’s it.
Pricing
AdEspresso offers 3 subscription plans: Starter, Plus, and Enterprise. The ‘Starter’ plan starts from $49 per month that comes with unlimited ad accounts, automated promotion of Facebook posts, and split testing analysis. See full pricing here.
8. Scalify
Best suited for: small and mid-sized businesses who are doing a lot of Facebook ad testing and retargeting campaigns
Free trial: yes. Sign up here.
Starting price: from $39/month
Key features
Scalify is an all-in-one advertising tool that enables you to launch, optimise, and scale your Facebook ads with automation.
With its fully automated campaign creation workflow, you can create new ad sets targeting qualified prospects from pre-built audience templates. Scalify’s retargeting campaign features allows you to recover potential customers who expressed interest in your offers.
Its automation capabilities are powerful. You can schedule your campaign automation to define the conditions that have to be satisfied before executing an action. You can set your automation to run anywhere from every 15 minutes to every 72 hours, depending on how you wish to scale your ads.
Additionally, Scalify gathers data from your e-commerce store, Google Analytics, and Facebook to give you a single source of truth.
Pricing
Scalify offers 2 subscription plans: Basic and Pro. The ‘Basic’ plan starts from $39 per month (billed annually) or $49 per month (billed monthly) that offers Google Analytics, Shopify, and WooCommerce integrations. See full pricing here.
Prove your Facebook campaigns drive impact with ads reporting tools
As of January 2022, Facebook had 2.9 billion monthly active users. For Facebook advertisers, this huge pool of users continues to be alluring.
Today, it’s important to know how to allocate a Facebook campaign budget to secure the utmost value for your business. Give the above tools a try, analyse the data from various angles, and decide where your Facebook ad campaigns need further optimisation.
