Content not ranking? Organic traffic dwindling? Users bouncing? This is just the beginning if you’re just winging your SEO content marketing. Search engine optimization becomes more complex by the day as Google places more worth on valuable content and user experience than keywords and black hat tactics. This is where a winning SEO content marketing strategy comes in — merging two of the most...
Merging the goals of a content marketing strategy and SEO strategy depends a lot on solid content briefs. An effective content brief serves as a roadmap for content writers to produce content that is search-optimized while still allowing freedom for writing style and subject-matter input. I work with top SaaS brands to boost their organic traffic and hit KPIs with a solid SEO content...
There’s a push and pull that happens between SEOs and content marketers — the fight between creating content aligned with the brand that’s also optimized for SEO. As a content specialist working with SaaS brands, I know all about having to placate clients who think that SEO content is going to be too ‘SEO-y’. But you don’t need to compromise your brand or content marketing strategy to snag...
A comprehensive, easy-to-follow SEO content brief is the key to ensuring your writers can stay on track, and write high-ranking content every time. Here's what to include, and how to do it.