11 Best SEO Reporting Tools for Agencies [Free & Paid]

As an SEO agency, you may be handling search engine optimization (SEO) for a number of clients. If that's the case, you must know that your clients expect to see SEO reports that justify your SEO campaigns' progress. But the trouble with SEO reporting is that there are so many SEO reporting tools to choose from, and it would be a shame not to take advantage of them. In this guide, I'll review 11 powerful SEO reporting tools that will help your agency run SEO reports smoother than you could ever have thought possible.

Here are 11 powerful SEO reporting tools to try

  1. DashThis
  2. Geckoboard
  3. AgencyAnalytics
  4. SEMrush
  5. SE Ranking
  6. Google Data Studio
  7. Metrics Watch
  8. GrowthBar
  9. Klipfolio
  10. Nightwatch
  11. NinjaSEO

1. DashThis

Best suited for: digital marketers and agencies who need to build multi-integration dashboards with ease

Free trial: yes, 15 days. Sign up here.

Starting price: from $33/month

SEO Reporting Tools for Agencies: DashThis

Key features

DashThis is a dashboard and reporting solution for bringing marketing reports and metrics together in one unified place. DashThis is much easier and faster to use than other SEO reporting tools.

Firstly, DashThis does great at pulling in multiple third-party apps for one comprehensive data overview, and it connects with over 30 tools from every marketing channel, including SEO, PPC, social, and email. Each dashboard you build can include data from any combination of integrations you wish. All DashThis dashboards are updated automatically.

With DashThis, you don’t have to create your reports from scratch as it offers a wide selection of pre-defined report templates and cloning options. Save your complete report as a template, and use it for all your future clients.

Furthermore, report sharing is so simple with DashThis. It's possible to create a shareable link so your team members or clients can check metrics anytime they want.

DashThis is a 100% white label solution. Remove the DashThis branding completely, add your own logo and use your own custom email address to deliver dashboards and reports.

dashthis lansing page

Pricing

DashThis offers 4 plans, starting from $33 per month (billed annually) or $39 per month (billed monthly) for 3 dashboards and unlimited data sources. View full pricing here.

2. Geckoboard

Best suited for: marketing teams and small businesses needing a low-budget real-time business dashboard solution

Free trial: yes, 14 days. Sign up here.

Starting price: from $28/month

geckoboard landing page view

Key features

Geckoboard is a KPI dashboarding and reporting tool to streamline data from various sources and monitor all important metrics in real-time.

Geckoboard has native integrations with over 80 data sources and applications, so you can quickly connect classic tools without coding. These integrations include Excel, Facebook ads, Google Analytics, Sheets, HubSpot, Youtube Analytics, and many more.

To get started quickly, Geckoboard has over 70 pre-defined dashboard examples used by real teams in marketing, sales, HR, product, support, and more. Get the amazing dashboard, already filled with all your preferred metrics and customizable for your different clients.

Pricing

Geckoboard has 4 plans, starting from $28 per month (billed annually) or $35 per month (billed monthly) and it includes only 1 dashboard. View full pricing here.

3. AgencyAnalytics

Best suited for: marketing agencies wanting to track social media and marketing campaign performance from one location

Free trial:  yes, 14 days. Sign up here

Starting price: from $8.33/month (per client)

agencyanalytics UI

Key features

AgencyAnalytics is a dashboard solution for SEO and marketing campaigns that enables you to track every client's marketing channel from a single and central platform. Its automated client reporting helps marketing agencies streamline their client reporting.

With Analytics, you don’t need to switch between platforms as you can automatically include data from over 70 marketing integrations (Google Analytics, Google ads, Facebook ads, Mailchimp, and more).

All Agency Analytics reports are customizable: the drag and drop report builder offers full customization so you can build reports as per your requirements. Additionally, pre-built report templates (SEO, PPC, eCommerce, Google ads, social, and more) will help you automate your client reporting in minutes.

Pricing

AgencyAnalytics has 3 plans: Freelancer, Agency, and Enterprise. The ‘Freelancer’ plan costs $8.33 per month (billed annually) or $10 per month (billed monthly) that comes with unlimited reports. View full pricing here.

4. Semrush

Best suited for: agencies and large enterprises needing a reliable SEO tool to measure the performance of SEO campaigns

Free trial: yes. Sign up here.

Starting price: from $99.95/month

Semrush

Key features

Semrush is a powerful SEO solution for keyword research, competitor PR monitoring, technical SEO, content optimization, link building, and SEO analysis. To begin with, Semrush is usually famous for its keyword research and analysis capabilities.

Firstly, its rank tracking report has everything you need to keep an eye on your daily rankings and uncover any shift before it causes the real issue to your search engine rankings. It also has multi-tracking capabilities where you can monitor your ranks down to the ZIP levels.

Semrush’s keyword gap report will help you understand the keywords you and your competitors all have in common and find out the keywords your competitors are targeting that you’re not.

Lastly, generating PDF reports in Semrush is so easy: drag and drop your data into your PDF and start sharing. Create daily, weekly, or monthly periodic email reports, and then save your customized reports as new templates for later use.

Pricing

Semrush has 3 plans: Pro, Guru, and Business. The ‘Pro’ plan starts from $99.95 per month (billed annually) or $119.95 per month (billed monthly). See full pricing here.

5. SE Ranking

Best suited for: agencies and digital marketers who need an all-in-one SEO solution

Free trial: yes, 14 days. Sign up here.

Starting price: from $18.70/month

se ranking UI

Key features

SE Ranking is an SEO dashboard software for agencies with features like keyword rank tracking, website audit, backlink tracking, keyword research, and others. SE Ranking can track all major search engines like Google, Bing, Yahoo, and Yandex, including desktop, mobile, and local positions.

Its report builder helps you save time and resources, and all SE Ranking dashboards are customizable and easy to comprehend. Furthermore, you can deliver client reports on-demand or set up an automated schedule.

SE Ranking is a white label solution: use your own domain or subdomain without a single link to SE Ranking. Also, you can choose your favorite color scheme and use your logo in your reports.

Pricing

SE Ranking has 3 plans: Essential, Pro, and Business. The ‘Essential' plan starts from $18.70 per month (paid annually) or $23.40 per month (paid monthly) for tracking up to 250 keywords. See full pricing here.

6. Google Data Studio

Best suited for: marketers who’re looking for a free SEO reporting and dashboard tool

Free trial: completely free

Starting price: Free. Sign up here.

Google Data Studio for seo

Key features

Google Data Studio is a reporting and dashboard tool to turn your data into fully customizable interactive reports. It analyzes raw data from over 800 datasets across nearly 500 data connectors.

Thanks to sophisticated programming features like drill-downs, cross-chart interactions, and chart interaction controls, the Google Data Studio report view mode is so dynamic. Another beauty of this tool is that you and your team members can work on the same Google Data Studio dashboard in real-time.

Google Data Studio is developed with the same technology like Google Drive, which means you can decide who gets access to your dashboards. Easily manage access by giving individuals or groups the right to modify or view with just a few clicks.

Lastly, you’ll get going right away with the help of a library of report templates. Connect your data sources, then adjust the design to suit your reporting requirements.

Pricing

Google Data Studio is available for free.

7. Metrics Watch

Best suited for: marketing agencies who need to send daily, weekly, or monthly SEO reports to clients with ease

Free trial: yes, 14 days. Sign up here.

Starting price: from $29/month

metrics watch landing page

Key features

Metrics Watch is a marketing reporting platform to pull metrics from the most popular marketing and SEO platforms, automatically compile the data, and deliver the reports directly via email.

Its growing template library will get you set up quickly, so you just connect your integrations and start reporting. Additionally, you can build your own reports from scratch with its drag-and-drop builder.

Metrics Watch integrates with Google Analytics and Google Search Console, so you keep an eye on pages that get indexed, site performance, mobile functionality, and much more.

Pricing

Metrics Watch has 4 plans: Starter, Pro, Premium, and Enterprise. The ‘Starter’ plan costs $29 per month (billed monthly) or $290 per year. See full pricing here.

8. GrowthBar

Best suited for: SEO experts and content marketers who need an SEO solution for keyword research, backlink analysis, and content writing

Free trial: yes, 7 days. Sign up here.

Starting price: from $29/month

growthbar landing page

Key features

GrowthBar is a suite of SEO tools and Chrome extension for competitor research, keyword research, keyword ranking, and content idea generation. This tool has an intuitive interface and gives you queries in over 20 languages, showing keyword difficulty scores and search volume.

Firstly, with its competitor research feature, you’ll see the amount of organic traffic your competitors generate as well as your competitor backlinks so you as well can gather coverage from all important high authority websites.

In terms of reporting, the GrowthBar dashboards are great for tracking your SEO performance over time and sharing insights with your team or clients.

Pricing

You can choose from 3 GrowthBar plans: Standard, Pro, and Agency. The ‘Standard’ plan costs $29 per month (billed annually) or $48 per month (billed monthly) that comes with unlimited Chrome extension use and email support. See full pricing here.

9. Klipfolio

Best suited for: digital marketers and agencies who need to build SEO campaign reports

Free trial: offers freemium version. Sign up here.

Starting price: from $99/month

klipfolio ui

Key features

Klipfolio is a business intelligence and reporting solution to connect with any data source and build interactive visualizations.

Firstly, Klipfolio syncs with over 100 native connectors, spreadsheets, and on-premise servers. Some Klipfolio integrations include Excel, Twitter ads, Bing ads, Google Analytics, MailChimp, Semrush, and others.

With Klipfolio, it’s possible to set threshold or recurring notifications via email. That way, you can be informed of the changes in your data and take corrective action immediately. All Klipfolio dashboards are refreshed automatically, so your clients can see up-to-date data in the dashboard.

Pricing

You can choose from 4 Klipfolio plans: Free, Plus, Pro, and Custom. The ‘Free’ plan allows you to benefit from unlimited dashboards and a 4-hour data refresh interval. View full pricing here.

10. Nightwatch

Best suited for: agencies needing a reliable SEO solution with accurate rank tracking and reporting features

Free trial: yes, 14 days. Sign up here.

Starting price: from $32/month

nightwatch UI

Key features

Nightwatch is an SEO software for rank tracking, site auditing, and SEO report automation. It has a drag-and-drop interface to create beautiful SEO reports with aggregated data in a few clicks.

Besides Google, you can track rankings daily on all major search engines, including DuckDuckGo and Bing. Track your rankings for any location, and receive a complete overview of where you stand on SERPs, including local map results.

Furthermore, Nightwatch integrates with Google Analytics and Google Search Console, so you get to see the most accurate website data for better analysis of SEO rankings.

Pricing

3 plans are available on Nightwatch: Starter, Optimise, and Agency. The ‘Starter’ plan starts from $32 per month (billed yearly) or $39 per month (billed monthly). View full pricing here.

11. NinjaSEO

Best suited for: agencies and SEO professionals who need a low-budget solution for rank tracking and website audit

Free trial: no

Starting price: has a freemium version. Paid plans start from $9.99/month

ninjaseo landing page

Key features

NinjaSEO is an SEO tool for rank tracking, backlink monitoring, and website audit. Optimize your website's performance by crawling it and checking for errors which will let you extract important website data to improve your website health of your onsite SEO.

With NinjaSEO's keyword rank tracker, you can track your site's keyword ranks in Google's SERPs, keep track of your rivals' keyword strategies, and understand how they perform in organic search results.

Lastly, its backlink checker is really helpful in seeing a holistic picture of your backlink profile, so you can compare it to rivals to reveal the techniques you can use to boost your rank.

Pricing

NinjaSEO has 3 plans: Free, Cloud, and Hosted. Paid plans start from $9.99 per month (billed annually) or $14.99 per month (billed monthly) which comes with 24×5 email, chat, and phone support. See full pricing here.

About the author

Pasha Abdulov

Pasha is a full-time content marketer and writer. With over 2 years of experience in content strategy and SEO, he crafts educational content on SaaS marketing and analytics tools to help marketers grow and succeed. When he's not hard at work, odds are Pasha’s spending time with his family, jogging, or reading about emotional intelligence, leadership, and productivity.