To make the most of your Facebook advertising budgets, you need to have the right metrics and intelligence to optimise your campaigns for better performance and ROI. The Facebook Ads Manager alone often isn't good enough for sharing easily digestable reports. In this article, I’ll introduce you to 8 Facebook ad reporting tools that’ll allow you to save time on reporting, and increase the...
The more KPIs you have, and the more team members you have, the trickier it gets to keep track and make good decisions. KPI dashboard tools let you pull together all the relevant goals, metrics and KPIs in a central place to keep track. They make data easier for teams to understand, analyze, and act on. Yet, choosing what KPI dashboard tool to try out may become confusing. In this post, I’ll walk...
A successful marketing campaign relies on an efficient data collection mechanism that aggregates the data from various channels. The native data connectors by Supermetrics allow you to pull data from multiple sources so you can focus on generating key insights. The challenge? Supermetrics isn’t always aligned with your data sources, requirements, and budget size. In this article, I provide a...