The days of marketers making decisions on guesswork and experience are gone. Every good marketing strategy can & should be based on data. SEO is the key to maximizing traffic to your website, so optimizing your website is a necessary start. But you can use SEO data to make better decisions in other areas. In this post, we dig into why SEO data is relevant and how you can use it to inform your...
Businesses need to stay relevant in order to thrive. This applies to their content too. For this reason, they spend a lot of time and resources formulating content marketing strategies. Regularly churning out new content to keep consumers interested is one thing, but what about repurposing existing content? And what should they do with older, less relevant content? Is what they are putting out...